Go Woke & Go Broke! New list of boycotted brands..

🤣 at the Jag ad. It’s doing its utmost to alienate Jerry and Margot and the golf club set.

Was just talking about this today and seriously wondered if there is some type of plot twist/punchline to come, especially having a look at their X feed and seeing their replies to comments doubling down with a hint of sarcasm at times. I mean if it is then, bravo.

But then again, reading what @WhereYouLeftIt has said and all the DEI stuff perhaps they have been captured after all, which would be a great disappointment.

I mean it’s 10 years since this very cool ad:

Such a shame if they have really just abandoned their core market.

Nearly 200,000 watches of the ad on YouTube and, as far as I can see, not a single like. Can they turn the likes off?

I suppose it's got people talking about it. They're not, on the whole, saying anything nice though.

They need Don Draper back.

My thoughts exactly.

Certainly in the UK, I can't imagine the stereotypical Jag owner having much truck with that! 😄

I can see why Jaguar would lean-into this a little harder after losing an employment tribunal on gender-related grounds.

https://en.m.wikipedia.org/wiki/Taylor_v_Jaguar_Land_Rover_Ltd

But yeah, that advert is terrible.

String vest and a glittery jacket😬

Oh my giddy aunt! Had a look for stuff on Jaguar and found this on Twitter.
( https://x.com/stillgray/status/1859243334738297010 )

Transcript:
And at Jaguar, we are passionate about our people; and we're committed to fostering a diverse, inclusive and unified culture, that is representative not only of the people who use our products, but in the society in which we all live. A culture where our employees can bring their authentic selves to work.

And we're on a transformative journey of our own; driven by a belief in diversity, inclusion, creativity, policy and most importantly - action. We've established over 15 DEI groups such as Pride who are here tonight <waves> in the back <thumbs up, whooping from the back>. Thank you guys for coming. Women in Engineering, and Neurodiversity Matters. We've launched a major policy revision, such as Transitioning At Work to drive equity and support for our communities. Embracing individuality is our superpower.

Definitely belongs on a boycott list!

Mark Ritson on the Marketing Week website starts his review "Oh fuck, Jaguar, what have you done?"

Succint.

Surely the Jaguar, or should that be jaGUar, rebrand must be a joke? Or some kind of trolling viral exercise?

I've read several articles from car industry and marketing professionals today that all express astonishment and dismay. Apparently when Jaguar goes all electric it is actually planning to double the prices of its vehicles and is prepared to jettison 85-90% of its existing customer base. I find it hard to believe that strategy will work but the ad may be an indicator of the market they are going for. We know the young and woke tend to be middle class but not necessarily the kind of rich that has the money for a double-price Jag. It's insane. The cars are going to have to be incredible.

Mike Baldwin would be livid.

I was in the market for one as I planned to replace my slightly ageing Jag with another because sad as it is I love driving my current car and I have to do a lot of work miles. I’m really pissed off tbh - I realise that’s probably only going to elicit tiny violins

Up until the sledgehammer it was a rainbow washed really shit ad but rightly or wrongly I immediately associated that imagery with the stfu terf violent images.

The major problem with the jag ad is not that it's woke. It's that it is among the most terrible ads I have ever seen.

I'm not really in the market for a Jag, but should I win the lottery, I will not be buying one. So there.

I'm concerned as to where he pulled the sledgehammer from.

The bloke in a dress wielding a sledge hammer imagery when we have so much violent TW threatening women imagery at present, that together with ‘break moulds’ tagline is tone deaf to womens rights concerns at best as it’s too close to the imagery and messaging used to intimidate and shut women up.

Nope, not getting why this needs to be added to the list?

I'm keeping my fingers crossed for a part 2 reveal that'll redeem them.

When I watched it the ad had nearly 82,000 views and not a single like 😳

The comments are a...well...a car crash.

I hope it's a parody

Adding Jaguar to the list wtf were they thinking😳

And here it is.

I don't know if it's been mentioned (it's a nine page thread) but don't forget Costa and their awful advert with the cartoon girl with mastectomy scars

Marmite? Can't remember why, but found Aldi and Tesco versions perfectly acceptable.

Game developer Ubisoft but other entertainment companies come under the umbrella for criticism.

Oh I say,! I think this guy nails it (wobbles a bit imo when blaming 'females' at 3.50 but sticks the landing)

I don't know who he is, perhaps the self importance at the end is justified, but it did make me roll my eyes at little.

Edited to add

He's very scathing about DEI and the toxic people who are pushing it in its current form.