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Original poster

Go Woke & Go Broke! New list of boycotted brands..

335 replies

Moonandstarz · 08/06/2023 07:03

So it's June & so far the big companies that are being heavily boycotted are as follows..

Innocent Drinks & smoothies
Oxfam
Target
Nike
Bud Lite
Lego
NZ products
Starbucks

Who am I missing?

OP posts:
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32
Yamaya · 08/06/2023 09:37

My uncle was a skinhead back in the day and had some slightly dodgy ideas about race immigrants etc.
He had two sons who grew up with very strong personalities and minds of their own. I remember my dad telling me at one family function my uncle and his sons got into a heated argument about immigrants, non white people etc. I always remember what my dad said my cousin shouted at him. "The problem with you Dad is every time you go outside something pisses you off. The problem isn't the out there, the problem is you and if you can't handle it maybe you should fucking well stay at home"

This whole thread makes me think of that lol.

Porkandbeans1 · 08/06/2023 09:32

Moonandstarz · 08/06/2023 08:12

@Astralitzia but that's still huge & I'm sure it will slump further & further once more jump on the bandwagon. I think the Americans have had enough. Look at the bud lite boycott also.

The target share price is far more complex than this. The current slump isn't solely related to this. Their profit margins are down and they have quite a lot of debt. Many in the US are tightening their belts in anticipation of student loan repayments restarting, they have had a 3 year pause due to covid. And most shares are institutionally owned, so in pension funds, mutual funds, investment companies etc.

Original poster
Moonandstarz · 08/06/2023 09:32

@MishyJDI you posted at the same time as me! Thanks for linking that.. Lego will still get my hard earned cash but Innocent, Nike & Oxfam won't...

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Original poster
Moonandstarz · 08/06/2023 09:30

@StemStem excellent point re Lego & Harry Potter.
And Lego have also released new Harry Potter sets, ds got one in Smyths last weekend.

I'm not sure why Pink News listed Lego as a brand targeted for boycott as the article linked showed a comment from someone not directly from Lego..

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MishyJDI · 08/06/2023 09:29

StemStem · 08/06/2023 08:22

What did Lego do? 😥

Nothing. They have loads of Harry Potter stuff. If you go into any of their shops it’s like a shrine to the work of JK Rolling.

Here you go. Lego have tried to be woke and inclusive as well, so that kids can see there is a natural diversity across humans and promote tolerance and acceptance. Plus of course the Harry Potter stuff.

How dare they have Harry Potter and Woke nonsense on display.

Boycott Mumsnetters must do! There is that other stuff - MagaBlox or something...

Go Woke & Go Broke! New list of boycotted brands..
StemStem · 08/06/2023 08:22

What did Lego do? 😥

Nothing. They have loads of Harry Potter stuff. If you go into any of their shops it’s like a shrine to the work of JK Rolling.

Original poster
Moonandstarz · 08/06/2023 08:12

@Astralitzia but that's still huge & I'm sure it will slump further & further once more jump on the bandwagon. I think the Americans have had enough. Look at the bud lite boycott also.

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Astralitzia · 08/06/2023 08:07

Moonandstarz · 08/06/2023 08:04

Target has lost 10 billion in the past 10 days.. Shareholders won't be happy at those losses. They may rethink their products & messaging in the future to prevent such losses again @Astralitzia
Money talks & when companies bottom lines are going to be hit they quickly retract their messaging hence Oxfam & Innocent drinks quickly deleting their messages rather than turning off commenting or deleting comments that went against their "values". It was about damage control & trying to prevent further backlash.

They haven't lost $10bn though. The market value of their shares has dropped $10bn.

Their market capital is still very healthy and still above normal pre-pandemic levels (there was an anomalous COVID spike). https://companiesmarketcap.com/target/marketcap/

Target (TGT) - Market capitalization

As of June 2023 Target has a market cap of $60.81 Billion. This makes Target the world's 252th most valuable company according to our data.

https://companiesmarketcap.com/target/marketcap

raspberrywine · 08/06/2023 08:06

Astralitzia · 08/06/2023 07:57

How many of these have "gone broke", exactly?

It's not literal y'know.

I don't think it's a coincidence that a backlash against Bud Light, Target and Oxfam came after Elon Musk took over Twitter, allowing free speech and changing the algorithms. I suspect more companies will be similarly impacted in the future.

Original poster
Moonandstarz · 08/06/2023 08:06

ChristmasKraken · 08/06/2023 08:01

Why are pink news the source of who to boycott though?!

They listed companies who are currently being boycotted & also published the deleted Innocent smoothie tweet & comments 😁 Thanks pink news for publishing & getting the word spread. Good work.

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Original poster
Moonandstarz · 08/06/2023 08:04

Target has lost 10 billion in the past 10 days.. Shareholders won't be happy at those losses. They may rethink their products & messaging in the future to prevent such losses again @Astralitzia
Money talks & when companies bottom lines are going to be hit they quickly retract their messaging hence Oxfam & Innocent drinks quickly deleting their messages rather than turning off commenting or deleting comments that went against their "values". It was about damage control & trying to prevent further backlash.

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Nousernamesleftatall · 08/06/2023 08:02

North face

ChristmasKraken · 08/06/2023 08:01

Why are pink news the source of who to boycott though?!

Astralitzia · 08/06/2023 07:57

How many of these have "gone broke", exactly?

arethereanyleftatall · 08/06/2023 07:57

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mcduffy · 08/06/2023 07:55

ChickenSoupAndLokshen · 08/06/2023 07:54

Second hand Lego on Facebook and eBay?

That's what we do!

ChickenSoupAndLokshen · 08/06/2023 07:54

Second hand Lego on Facebook and eBay?

Original poster
Moonandstarz · 08/06/2023 07:53

@raspberrywine yep unfortunately same here.
Every other brand is doable, used always buy them & me Nike runners, bought New Balance last month in protest after the Dylan Mulvaney ad, I love the New Balance so do the dc, problem solved & I'm protecting my "values" 😁

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raspberrywine · 08/06/2023 07:48

I'll have a riot on my hands if I even try to boycott Lego in this house. It's highly unlikely to happen.

Every other product/service, yup. Not a problem.

I'm not sure there is a banking service who hasn't swallowed the trans religion. I guess, it's the extent of how much, at this stage.

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Original poster
Moonandstarz · 08/06/2023 07:43

Meadowfly · 08/06/2023 07:36

the interesting thing will be how it affects their profits- or is it a case of no such thing as bad publicity?

Target & bud lite are being hit very badly in the USA.. I think Target has lost 10 billion in 10 days..

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Original poster
Moonandstarz · 08/06/2023 07:42

Yirk · 08/06/2023 07:34

Oh dear kids aren't going to like the Lego boycott 🙄

No as there's no alternatives.. At least with Innocent smoothies there is all the super market brands which taste very similar & are much cheaper.. My kids are happy with the switch..
Not as easy to do that with lego unfortunately..

OP posts:
Meadowfly · 08/06/2023 07:36

the interesting thing will be how it affects their profits- or is it a case of no such thing as bad publicity?

Yirk · 08/06/2023 07:34

Oh dear kids aren't going to like the Lego boycott 🙄

OhHolyJesus · 08/06/2023 07:34

This is useful, thanks OP.

My old list includes:
Marks and Spencer
John Lewis
Lush
Body shop (the bag they sent JK Rowling)

New list includes
Zara - non binary men in the women's changing rooms but at least the shop assistant did try to stop him. Well done that woman, I hope she is ok as he crossed her boundaries and made her feel bad about having boundaries in the first place (and she was just doing her job).