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Original poster

Yorkie its not for girls.

113 replies

VelvetChairGirl · 20/03/2022 14:27

I think this would be the right board for this, I am currently discussing the old Yorkie chocolate bar advertising on FB.

I have never actually eaten one, I wouldn't buy one because of the slogan and my mother never bought any either so no man or woman in the house ate them as she did all the shopping.

someone else on FB thinks it was a smart marketing strategy, reverse psychology, getting women to go "screw you I can eat any chocolate I want" and buying more as a result then they would otherwise.

I am curious if ladies here were more "screw you I'll take my money elsewhere" or "screw you I'll buy whatever I like".

OP posts:
Linguini · 20/03/2022 14:41

I think it's being ironic rather than offensive.

At the same time that we had Yorkie "not for girls" we also had Cadbury's Flake being advertised by a naked woman with her bath overflowing.

Both sexist, but one in way that's a bit funny.

Saucery · 20/03/2022 14:40

@Aroundtheworldin80moves

You used to get them in Army ration packs with the slogan "not for civvies". (It was slightly different chocolate,more calorie dense).

Not the Girls was definitely a stupid slogan!

Oh, interesting! I wonder if it was a ration pack chocolate that was then marketed for physical jobs?
Ereshkigalangcleg · 20/03/2022 14:39

You've made me want one now! I just rolled my eyes at the slogan, it never stopped me buying whatever chocolate I felt like.

Aroundtheworldin80moves · 20/03/2022 14:39

The Dont be a Diva Snickers ones were bad too.

SilverGlassHare · 20/03/2022 14:39

Yeah, I was “Fuck you if you don’t want my ‘girl’ money, I’ll buy some other brand.” Never had a Yorkie, never will.

SamphiretheStickerist · 20/03/2022 14:38

Back when we were all watching Smokie and The Bandit, singing along to Convoy on TOTTP, this worked really well. A chunky chocolate bars for lorry drivers.

But, somewhat to my surprise, that was almost 50 years ago! Times have changed 🙂

Aroundtheworldin80moves · 20/03/2022 14:36

You used to get them in Army ration packs with the slogan "not for civvies". (It was slightly different chocolate,more calorie dense).

Not the Girls was definitely a stupid slogan!

DestroyerOfHouseplants · 20/03/2022 14:35

It never bothered me. I actually thought it was quite funny and appreciated the reverse psychology element of it. Bought them and still buy them. But I'm a chocolate glutton, so that's large part of it too.

Saucery · 20/03/2022 14:34

It was a continuation of the old TV adverts where they were portrayed as a good snack for lorry drivers. So sort of a retro-misogyny (not that that’s any better). Their thunder was stolen by KitKat Chunky iirc.

I ate any old chocolate in those days Grin. The girls in my family would get a Yorkie Easter Egg as well as the boys, because there’d be some moaning if they didn’t Grin

Xyzzzzz · 20/03/2022 14:34

I never ate them. The advert put me off and I was a teen then

DoucheCanoe · 20/03/2022 14:32

I was a child/young teen when this campaign was about and I definitely remember buying it and joking about being a rebel 🤣

As a grown up I still love a raisin and biscuit Yorkie every now and then.

AlisonDonut · 20/03/2022 14:29

I used to eat them and the moment I first saw that advert I never bought one again. Tossers.

Pasithea · 20/03/2022 14:28

Disgusting taste.

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