Yorkie its not for girls.

Yeah, I ate them because they said they weren't for girls. Similarly, as a kid, if a bunch of boys were telling me "football isn't for girls" I'd insist on playing football.

Literally never crossed my mind, just always thought of it as a silly advertising slogan and as a family we tended to always mute ads anyway. It was clearly silly so took literally no notice.

Yes in the sense it was marketed at men to buy as a gift for women. If I remember rightly Black Magic was the same.

Marketed at men to buy for women

There used to be a big advertisement as you arrived into York station on the train that had a picture of a Yorkie with the ‘ie’ removed like someone had bitten it off and it said ‘Welcome to York, where the men are hunky and the chocolate chunky’. Not something I can get upset about, if I want one I’ll eat one.

Chocolate tended to pitched at kids or women. It was a different approach at a time most adverts were sexist (remember “Mum’s gone to Iceland “?). It was a big thick chunky bar and they tried to make it masculine in packaging.

Originally, the biscuit and raisin one was lovely. Then they were bought out and swapped to horrible palm oil cack. Can’t be doing with it.

I boycotted Iceland for years for their Mum's go to Iceland advertising.
Especially as I'd grown up with a dad who did the food shop.

But I didn't stop eating Yorkies. Quite fancy a biscuit and raisin one.

I remember thinking that the Flora in the fridge was my dad's as it was 'the margarine for men'.

@VelvetChairGirl
yes but thats not saying men cant have any is it

In the 80s and 90s no man would want ANYTHING marketed at women. There was a definite macho thing going on.
You still hear men of a certain generation - you don't want that, that's for girls!

Couldn't give a damn what the advert said. I don't take that kind of stuff to heart. What does it matter if some things are for men and some for women? It's obviously tongue-in-cheek in this case.

A lot of people thougt it was a bit of a joke back then too ...

Liked the purple fruit and nut ones, they were lovely. I don’t know about the adverts, maybe I was a bit young to pay attention?

I used to love Yorkies, especially the raisin and biscuit one. I can't remember what my reasoning was exactly, as the advert did annoy me at least at some stage. Think I was more 'screw you, I'll eat whatever chocolate I want' but maybe I also thought I wasn't a typical girly girl and could hold my own with the truckers.

Frankly they could advertise it as ‘it’s not for people’ and I’d eat if BUT ONLY if they brought it back in its original recipe without all the palm oil shit

The Man from Milk Tray can keep his cheap purple treats too.

Oooh i am up on my chocolate box today

It was shit chocolate so i was very glad it was not for girls

same goes for Cadbury's now that Mendelez International has buggered that up!

i guess it's Maltesers from now on

TBF we also had the Lady loves Milk Tray and various other chocolates advertised at women.
It was a simple time.
We at least acknowledged men and women were different.

I use that advert in my lessons on sexism, my year 8’s were horrified

Rarely bought them before anyway, but purposely haven't bought any since that advert campaign. I'd spent enough of my life being told what I couldn't do because I was a girl to be extremely pissed off by their 'fun' little marketing ploy. Many of the 'blokes' I knew loved the campaign though and probably bought more of it because of that so maybe the company did well out of it.

Of course now that I'm the person who buys the groceries for a household so that's a couple more people who don't eat them due to that ad campaign. And I suppose as tastes for chocolate brands tend to be due to what you eat as a kid/teenager that means my son is unlikely to ever buy one. I wonder how many potential customers they've lost that way.

I think the chocolate is vile, however DP loves it, go figure!

I think there were more inequalities in the 1970s and 1980s to get upset about than the Yorkie adverts.

They also had a just for truckers type slogan

They used to taste great when launched- they had a very distinctive taste- unlike other chocolates at the time but now all palm oil rubbish

I liked the slogan. I don't think it was meant to be taken literally, I think it was challenging the patriarchy. Or maybe it was just me that saw it that way?