Yorkie its not for girls.

It’s no Toboblorone though, is it?

Mmmm Toboblorone.

Giving it more space in my head than it ever deserved, the image of how chocolate was supposed to be eaten was very sexualised - woman naked in bath, bits over her lips to be licked off, etc, man just taking a bite like he was Henry VIII with a roasted deer leg.

All perpetuating the idea that women can't just eat food, they have to do it in a performatively feminine and sexually appealing to men way.

Even recently, there's the adverts with women hiding chocolate in a special box to be eaten in secret so nobody sees them - evoking both eating disorder behaviour and the sexist notion that women shouldn't be seen to enjoy food.

An ex absolutely believed all that shite. Utterly abusive, utterly a product of the misogyny that was harnessed to make millions all around him from infancy. He's probably giving some poor woman a hard time right for not cutting lettuce leaves into tiny pieces and chewing them 300 times before declaring that she's simply full up and can't possibly manage more than a teaspoon of plain boiled chicken.

And yes, he would be angry at the idea of a woman buying a Yorkie Bar, as it would suggest that she was trying to be a man - so it's not harmless fun. It helped create and perpetuate the misogyny.

I bought them (not now it's palm oil rubbish). I always thought it was meant in a jokey way - they physically couldn't stop women buying it after all. The joke being that chocolate isn't really meant for one sex over the other, and poking fun at guys who had to be seen buying "manly" things.

I also couldn't be too fussed if it was aimed for men, wouldn't stop me buying it if I liked it. There's always a particular target audience for certain products, doesn't mean others won't or can't buy it. It's useful and profitable to advertise to the people who at most likely going to buy the bloody things. I use men's razors because they're cheaper and not fluorescent pink for example.

It's also why I'm against period products avoiding using "women" in their advertising. Just because it says women on it doesn't mean you can't use it if you have need of it. It is important to capture your target audience though.

Good rich and thick
A milk chocolate brick

Can’t remember the rest.

I definitely was more annoyed about Flora being the margarine for men.

It was dSis’s favourite chocolate. I grew up with 2 brothers and a sister. Sexism didn’t stand a chance in our house.

I thought it was a really mean spirited way to market to men - not a positive "Hey men, you'll like this!" but a "Fuck off girls". I didn't buy any once that approach started. I was in my 30s by then, though. If I'd been a teenager at the time it might have convinced me to buy it to spite them .

someone else on FB thinks it was a smart marketing strategy, reverse psychology, getting women to go "screw you I can eat any chocolate I want" and buying more as a result then they would otherwise.

I fell into this camp, used to love Yorkie Bars and was like '' fuck you, I won't do as you tell me.. ''

I ate them, and I remember picking them just to spite a group of boys who insisted I wasn’t allowed to eat them.

Made them taste a whole lot better too.

It was very cheap basic clunky chocolate.

It was definitely aimed at bloke truck drivers.

It was developed as a product for men. That's why it was marketed at men. It wasn't that they created the bar and then came up with the idea to make it appeal to men. It's true now, and was more so back then, that if something seems to be aimed at women it puts men off buying it. There were plenty of chocolate products designed for wider appeal. It's exploited a gap in the market at the time.

I used to live on them! As a junior doc, working 100 hour weeks, I would take three Yorkie bars into the operating theatre with me, and eat my way through them during endless emergency sessions. I wasn’t really aware of any advertising campaigns - I would fall asleep within 5 minutes of switching the tv on in those days.

I do think it was more of a piss-take towards men tbh -of course they are so "Macho" and insecure that they need a chocolate bar that isn't at all for girls.

DH & I were just talking about the Yorkie ad the other day, can’t see an ad coming out like that in these times, unless reversed.

The chocolate always made me feel a bit sick, maybe that was because I was a girl ( lady /woman) with more refined tastes 😃

I don't really like them so don't buy them but wouldn't let that put me off if I wanted one. It's a tasteless joke, they arent banning women from eating them. I don't care.

Just done a Google search for it, and it appears that Yorkie bars really annoyed Pink News, so all good in my books.

It was so obviously ironic, I was a raging little feminist teenager at the time and even I found it funny.

I used to love the raisin and biscuit one. Saw the "not for girls" and when I was about 12 and I don't think I've eaten one since.

I think I might have bought Yorkies a few times as a teenager but stopped buying any Nestle products as soon as I found out about how they sold formula in other part of the world. Only just started to but any Nestle products within the last year or so. Never bought them when that campaign was on.

The biscuit and raisin Yorkie was lovely. Proper chocolate, no palm oil then. I remember way back in the 60s , MFI used to use the line “ it’s so easy, even a man could do it” for their self assembly furniture.

TBH Yorkie has been owned by Nestlé since 1988 anyway, so anyone not buying one because of their slogan probably bought a Kit kat, milkybar, or whatever other chocolate Nestlé makes so its no difference to them really.

I never bought one after the advert. I was a simple child though and probably thought I wasnt allowed to eat one.

I have been given one recently and God it tastes crap.

At the time I honestly couldn't give two shiny shites about the advertising.

And I love a raisin and biscuit yorkie.

I like others used to buy them and after the advert thought fuck you off you don't want my money

Now i don't buy anything nestle due to the harm they do in developing countries

I thought it was funny, and I agree that chocolate is more often marketed at women.

If anything, it takes the piss out of men too insecure to buy something that might be viewed in any way as 'girly'.

Never stopped me buying it if I fancied one.