Yorkie its not for girls.

This was ‘innocent’ in comparison to today’s world. I liked an occasional Yorkie bar but wasn’t interested once they changed to this ad from the trucker one. I identified with flake.

I ate them and didnt really care/think about the slogan

I couldn't care less about it, it's a joke.

My grandad used to buy Yorkie chocolate. We'd eat it together and chuckle at how it wasn't for girls but I was still eating it. I grew up thinking I could do anything a boy could do. (Not just because of the chocolate!) But then I grew up in a time when sparkly pink glittery things for girls wasn't really a thing. I wore denim dungarees and stripy tops in primary colours, and ate chocolate that I was told was for truck drivers, while never doubting for a minute I was a girl. Maybe it was reverse psychology.

I'm confused, I always thought the advert was making fun of misogyny, like pointing how stupid it was to say that something was only for girls. I never thought they meant literally, or have I missed something?

I remember the advert as a child. I also remember thinking that if the chocolate wasn't for me, then my money wasn't for them. I couldn't tell you what they taste like, as I've never bought one.

I liked them as a teenager and the advertising had no impact on me one way on another. Sadly they have long since changed the recipe and I haven't bought one for years.

I remember from the 70s and 80s ads like these for things. The yorkie ones didnt put me off, I thought they were funny although I couldnt actually afford yorkie bars!

I felt uncomfortable at the flake type adverts.

I dont agree that current chocolate ads were women eat chocolate on their own and from a secret box show eating disordered eating or show women shouldnt enjoy food, what on earth?

I boycotted them as the slogan pissed me off so much; rather to my sorrow as I used to love a Yorkie. Now they are made from palm oil and taste vile anyway.

Can you even by it anymore, I haven't seen it for years?

When my daughter was a small child, she genuinely thought that girls were not allowed to eat Yorkie bars (I didn't find this out though until she was an adult).

the staff spent all day picking kids up from the other side and dumping them back in their side, saying things like "thats not for you".

Never experienced this, but I remember finding something unfair because of sexism for the first time at school. We made pirate costumes out of crepe one year, which was amazing because I was obsessed with all things piratey, so really excited when the crepe, scissors and glue came out again the following year. Only to be told that the boys would be pirates and the girls gypsies (imagine that happening today). I asked if I could also be a pirate and was firmly told I could not!

Horrible-tasting chocolate. I last had one well over ten years ago and possibly closer to twenty, and it was unpleasant. Are they even worse now or were Yorkies an early example of the switch to palm oil?

I never paid attention to the slogan. Ads at the time were filled with sexist drivel that was far more insidious.

I always assumed it was marketing aimed at men and to this day I've rarely eaten a Yorkie (despite having consumed several tonnes of chocolate over my lifetime). The Cadbury's Flake adverts in particular were very 'womanly' and that wouldn't have appealed to many men.

I don't think times have changed much: Pepsi apparently used the name 'Pepsi Max' for one of their sugar-free colas to avoid using the word 'diet' because that doesn't appeal to men. I assume Coca-Cola made a similar choice with 'Coke Zero'.

early 20s wow you escaped for a long time, I realised it as a toddler in nursery. girls had to play on one side of the room (we even had a split colour carpet) with the play kitchen complete with ironing board, washing machine and the baby dolls with cots etc, boys had to play on the other side with the water table and lego.

and never shall they mix, the staff spent all day picking kids up from the other side and dumping them back in their side, saying things like "thats not for you".

Wow. I'm 26 and it's certainly not done like that anymore. Or at least not when I went to school

Same here.

Am I imagining that there was a Yorkie with whole toasted almonds in it in the mid-1980s? I seem to remember it being a favourite of mine.

The overtly sexy girly adverts for Cadbury's Caramel and Flake gave me the shudders, but the Yorkie "not for girls" adverts just made me think, "Don't be so stupid, it's just chocolate," and I don't think it changed my chocolate eating behaviour.

I was a teenager at the time and thought it was funny. But I also thought sexism was a thing of the past until I was early 20s so I’m not sure my judgement from that time was particularly good!

I thought it was quite funny, and I love a biscuit and raisin one to this day.