Yorkie its not for girls.

As this ad was received so differently that I decided to looked up if it failed or succeeded.
Turns out sales increased 30% after this campaign, so looks like it did the job and must have bought in more new customers than it alienated.

Guess this proves the cliché of "all publicity is good publicity" (thats "cliche" not my believe!)
I tried to find gender demographics for Yorkie before and after ad but sadly found no study. I do find that chocolate buyers are bought approx 50/50 between men and women.
I would have thought more women bought chocolate than men. I have no idea why I would have this bias but interesting to find my perception was wrong.

I tried one once. Nearly broke my teeth on it. No contest at all for real Cadbury's chocolate. I wouldn't bother again.

Lol, well it's started up again!

Surely a woman feeling pleasure in a bath is aimed at women? Similar to the sexy Coke ads?

And the Yorkies were aimed at men? I liked chunky chocolate so did have them, but probably not as much as I would have cos I hated the ads.

I really just wanted to flag to other posters that this was a zombie thread. 🧟‍♀️

Same as some others, I always saw it as a joke. I mean, what company would've been that blatently sexist that they would likely end up losing their female customer base? It makes no sense from a business point of view.

Regardless I was always a bit of a rebel so continued eating them anyway.

Alright, ChatGPT

I always thought the advert was a silly joke. If anything it was making fun of some men's fragile masculinity and regressive ideas that some social conservatives might have. It never occurred to me that the message was being taken seriously by some people. I was never a big fan, but I think girls and women were just as likely to buy them as boys and men.

@Brefugee
Slightly confrontational tone for no reason?
No objective here. Just amazed by the replies and how many thought they were not allowed to buy it.
Don't label or view yourself as an airhead either it not good for self esteem, I'm sure you are an amazing person

@fridgepants. Good question, who it was aimed at?
Provocative - yes
Sexual - Yes

Target audience and objective - Totally lost, what's you view on the agency was trying to achieve?

I used to like the one in the purple packaging...the one with biscuits and fruit in it; though, really, not my fave chocolate bar at all.....too much like hard work. Chocolate is supposed to be about instant pleasure.,

I'm more interested in what Steve was Googling for this to have come up in his search results.

@Brefugee
Thanks. So many people had no idea so glad I could shine some light on it for you personally, you're welcome😀
You're right its an old thread, and maybe a lesson to the state of peoples minds in 2022, and I was not aware of the rules to not being allowed to an old thread.

Just so I'm aware what period of time needs to pass before people are not allowed to voice an opinion?

Piqued my curiosity but was disappointing..

Composed it just for you, & it peaked your interest enough to reply😀

I hope @steve8467 hasn't been composing that riposte in the nearly four years since everyone else lost interest in this thread 😕

Quick question Steve, do you think the innuendo in Flake ads was aimed at women? Or did you never pick up a newspaper or hear a comedy routine at any point during the 80s and early 90s?

It was definitely a joke, and waaay less offensive than the Flake ads that basically sold them on the basis of showing a woman eating chocolate as if she was giving a blow job.

Afaik, the people who thought the advert up were responding to some focus group stuff that indicated a lot of men saw chocolate as being marketed for women. But it worked on two levels: on the one hand it was targeted at men, as an antidote to all the ads that presented chocolate consumption as female. On the other hand it was targeted at everyone, because it was a laugh that everyone enjoyed.

TLDR: Chocolate ads were already sexist. The Yorkie ads just made a joke of the sexism

Yorkie tasted bad, as I remember, but I loved the hard work of snapping it in my mouth. Does it still give that lovely firm resistance, or has it gone soft like other chocolate bars?

what's your aim here, Steve? are you here to educate us airheads about chocolate advertising or something?

@steve8467 these are some very old chocolate based opinions. What do you think about Dubai chocolate?

Flake was Sexual with half naked women in baths. Milk try was pretty sexual as well, not sure about the "break into someones house and leave chocolate thing"

But women who did not drive trucks took offence as thought advert was saying they could not buy it...did they also think they needed to be naked in a bath to eat a flake, or a stalker breaking into your house with chocolates was OK?

thanks for your insight steve! we'd never have worked that out without you (this thread is ancient, did you not read the timestamps?)

OMG, some times I really get amazed at how many stupid people there are in the UK!
Was this campaign really targeting Male Truck drivers (about 0.0001% of the population) and telling 50% of population not to buy it.
Of course not, but they totally failed to understand just how many people suffer from low IQ and would actually think this was what they were doing.
Never underestimate the stupidity of the average person

I definitely saw it as a piss take and it didn't put me off buying them.
However I do vividly recall writing to Iceland when I was a child to complain about their crappy gender stereotyping adverts.