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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

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Original poster

James Norton as Father Xmas omg 🙈🙈🙈

285 replies

valentinka31 · 06/11/2026 20:32

Is this not a stroke of genius in the M and S Xmas ad?!!

It literally reaches not just the parts other beers don’t reach but actually conduits and lonesome fissures that I never knew I had.

AIBU to say this is actually perfect?

OP posts:

Thread gallery

CatesandAle · 06/11/2026 20:46

It’s a bit cringe as Christmas ads always are, but James looks gorg and acts well, obviously. I feel like he’s thirst-trapping a lot though post-Imogen split. SNL and Youth and now this.

NoteyMcNoteface · 06/11/2026 20:47

He’s objectively gorgeous. I don’t actually fancy him for myself but he is one beautiful man.

MyLimeGuide · 06/11/2026 20:50

Can you post pics please?!!

ExtraOnions · 06/11/2026 21:06

He is a handsome man
It’s a very festive advert
It shamelessly pushes M&S stuff
Everything looks lush
It’s very grown up
Not an entitled kid in sight

Beekman · 06/11/2026 21:07

He is by any definition attractive but do people really get this excited by men they don’t know? I can appreciate a good looking man but the online response to this advert I’ve seen today is a bit like girls screaming at Elvis in the 50s without really understanding why.

CalmDownAusten · 06/11/2026 21:07

Beekman · 06/11/2026 21:07

I think we do understand why

nam3c4ang3 · 06/11/2026 21:09

He’s HOT. It’s a great advert! ⛄️🎄🙈

piscofrisco · 06/11/2026 21:14

They’ve absolutely nailed that advert. What a smasher

MyOliveStork · 06/11/2026 21:18

It will definitely encourage me to shop M&S this year 🥰
swoon…..

QueenGizzard · 06/11/2026 21:20

I have one small criticism.

If Mrs Claus shops at M&S how does he NOT know what a pig in blanket is?

DontTellMama · 06/11/2026 21:21

I’d happily watch that ad on repeat. In July. 😍

Shloopie · 06/11/2026 21:22

He looks hot and Lucy Punch looks hot.

Calliopespa · 06/11/2026 21:27

QueenGizzard · 06/11/2026 21:20

I have one small criticism.

If Mrs Claus shops at M&S how does he NOT know what a pig in blanket is?

I have two: it is not good to have a family ad that suggests it is ok to accept an invitation to step inside from a stranger who opens the door and says "You look lost."

But I like their little Christmassy hut. That did it for me more than him tbh ... I'd like one on the ski field, ski-in,ski-out.

Shloopie · 06/11/2026 21:28

Calliopespa · 06/11/2026 21:27

I have two: it is not good to have a family ad that suggests it is ok to accept an invitation to step inside from a stranger who opens the door and says "You look lost."

But I like their little Christmassy hut. That did it for me more than him tbh ... I'd like one on the ski field, ski-in,ski-out.

Show quote history

Good grief. Should James Norton phone his mummy first to ask if it's ok?

Calliopespa · 06/11/2026 21:33

Shloopie · 06/11/2026 21:28

Good grief. Should James Norton phone his mummy first to ask if it's ok?

Show quote history

Very much so - and I shall be telling my dc that!

Flannelfeet · 06/11/2026 21:37

My friend sent it out our group chat...everyone said "nooo, thays not santa"

My reply? "Ohh id sit on his knee anytime" 🥰. I do find him very, very handsome though 🤭.

BIWI · 06/11/2026 21:39

I think that's actually amazing. So much better than the awful John Lewis one! (And also a million times better than the awful Dawn French ones from the last couple of years)

XelaM · 06/11/2026 21:40

The best ad ever and James Norton is so so lovely as well as gorgeous 😍 I chatted to him once outside the theatre in London and he was the absolutely nicest man. So chatty and lovely 🥰

QueenGizzard · 06/11/2026 21:43

Calliopespa · 06/11/2026 21:27

I have two: it is not good to have a family ad that suggests it is ok to accept an invitation to step inside from a stranger who opens the door and says "You look lost."

But I like their little Christmassy hut. That did it for me more than him tbh ... I'd like one on the ski field, ski-in,ski-out.

Show quote history

I mean.... he's a grown man so I think it's ok tbh!

LongDarkTeatime · 06/11/2026 21:43

I’ll never think of Santa in the same way again 😍
Here’s a link

QueenGizzard · 06/11/2026 21:44

BIWI · 06/11/2026 21:39

I think that's actually amazing. So much better than the awful John Lewis one! (And also a million times better than the awful Dawn French ones from the last couple of years)

Does this mean Ms French has been ditched?

BIWI · 06/11/2026 21:44

I presume so!

Calliopespa · 06/11/2026 21:45

QueenGizzard · 06/11/2026 21:43

I mean.... he's a grown man so I think it's ok tbh!

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I shall add that to my explanation!

But it is a bit odd. I wouldn't go to a party if someone opened their door and asked me in when i was standing on a London street.

QueenGizzard · 06/11/2026 21:46

Calliopespa · 06/11/2026 21:45

I shall add that to my explanation!

But it is a bit odd. I wouldn't go to a party if someone opened their door and asked me in when i was standing on a London street.

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Do you even watch cheesy Christmas films?? 😂

Needtosoundoffandbreathe · 06/11/2026 21:49

Calliopespa · 06/11/2026 21:45

I shall add that to my explanation!

But it is a bit odd. I wouldn't go to a party if someone opened their door and asked me in when i was standing on a London street.

Show quote history

If he was outside our house, I'd ask James Norton if he would like to join us for Christmas festivities.

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