If we are paying attention, we are more politically aware and care about politics. That means we are take all more likely to be regular voters on MN. We might not be representative of the whole population, but that doesn't mean its not significant.
The fact that there are a bunch of regular voters, who can't be relied upon this time around, is actually important.
A note about how pollsters work:
Most regular polls don't take into account how likely you are to vote in there was a GE tomorrow. They just look at which party is your preference. Its just a more general opinion poll. Its costly to do this weighting, and theres no real benefit to it, because you've nothing to 'prove it' against in terms of how accurate it is.
In a General Election run up, the pollsters DO EVENTUALLY start to look at this, and do start to do weighing based on apathy levels. They start to try and nail down all the 'don't knows' who have a significant swing effect too, because what they do matters. Normally these just get ignored as irrelevant.
How many people here have said they are 'don't knows' on principle. Its interesting.
We are now just over two weeks from a GE. This is the point at which the pollsters do start to factor in the apathy factor and the don't know factor. The closer we get to the election, the more do this to try and make their poll the most accurate as their commerical reputation is staked on getting this right. They can't really do it earlier anyway because people don't take their final decisions until the last minute - even things like bad weather are noted to be an influence on these final predictations.
The fact that even the most politicially engaged are a noticably a lot more apathetic or reluctant to vote this time around (I'm feeling it myself and noticing it in friends), is significant.
I do wonder if Labour's internal private polls are picking up on it, because this would be the point that I think it would start to be looked at more seriously at intent to actually get off your backside and go to the polling station and those undecided voters.