Thank you to the person who prompted me to look up the CEO's photo. Yes it's damn obvious where the mysogyny of lush comes from.
I stopped buying their shyte when they supported the hunt sabs - an organisation with a long history of violence against animals and people whilst claiming to be against violence towards animals.
The police campaign was controversial not because of what they were claiming to support but how the marketing was executed made it look like they were anti (all) police.
The kissing campaign that was women (no extra large women though) wearing t-shirts which members of the public were encouraged to kiss.
They did a 10 hour live stream "animal testing" on a performance artist dressed in nude clothing on a leash in their window. She was force fed, injected with saline and some other stuff.
It was female staff who were "strongly encouraged" to go naked under their aprons for a campaign about excess packaging.
They're no stranger to controversy in their marketing. It's a deliberate strategy. They know exactly what they are doing. They're courting the woke brigade. This is exactly in alignment with their target market, woke young women who have drunk the kool-aid.
I think the most effective response to this incident is to stop giving it airtime. One person placing one sticker has given them the opportunity for outrage porn marketing for free. Let's not.
We are not the target market - as you can tell by the proportion of people replying who are disappointed to not be able to boycott them. We are just props in their outrage porn movie.