Konditor - joy through cake advert

[SunsetBeetch]

"So who thinks this was made by accident and totally innocently? #pornculture t.co/JGfzd3uh0P"

twitter.com/SaraBrechGC/status/1148955967683534849?s=19

And their response:

twitter.com/konditorcakes/status/1149324367089848332?s=19

We created this campaign from a place of joy, especially the joy of cake. This image was curated by a diverse group of Konditor team members from different races, sexualities & inclusive of all genders. (1/2)

This image was never intended to be offensive or derogatory, it's just a person enjoying a slice of cake. The campaign includes images of everyone enjoying cake. (2/2) t.co/baAjRd0HLD

With no explanation or preamble I just showed the advert to my DH.

‘Jesus.’

‘Enjoying cake’ my big, white ginger lass’s arse.

When is this pornification of EVERYTHING going to stop? Everything references porn these days; even names of telly programmes. Barely Legal Drivers, anyone?

It’s insidious and it’s dangerous and I hate it!

Oh, and they ought to get their rainbow glitter curating team to sort out the fucking awful brand name. ‘Konditor’ doesn’t make me think of cakes. It sounds like the aftershave I would have bought my dad for Christmas in 1981. From Poundstretcher.

I read that as Konditor and Cock. Apt.

I showed my dh and asked what he saw.

He saw jizz on the face

Now if a men can see it, why did an entire room of people who “curated” this didn’t?

Also, the phrase ‘Joy Through Cake’ has unsavoury Nazi-like overtones.

What a sordid little company this is.

Hopefully a lazy journalist will pick this story up.

It's almost as if they don't like their product - comparing their icing to semen and their chocolate brownies to.....

twitter.com/hwallop/status/713736772497358848

They need to sack their marketing manager.

Is Konditor the German word for baker/patisserie?

I'm sure there was a bakery in Edinburgh called Konditor Meister, which I presume means Master Baker...very apt!

They just strike me as so steeped in porn culture, they can't even see how offensive it is to other people for whom it's not a 24/7 past time.

Utterly blind to their misogyny. Degrading women to sell cake, ironically mostly to women.

It's almost as if they don't like their product - comparing their icing to semen and their chocolate brownies to.....

Oh.dear.Gaia! That’s revolting!

Enjoying cake’ my big, white ginger lass’s arse. 🤣

Unfortunately From here on, every time I see your name pop up, I’m going to be picturing you with a big ginger arse!

But can't you see, they're showing that oral sex cake is for everyone, because while the picture of the woman clearly depicts jizz all round her chops supreme cake related joy, the picture of the man is obviously showing the reciprocal cunnilingus cake enjoyment that men can take part in too. someone should tell him not to bite like that though

They know what they're doing. They just think women will either be oblivious or too cowed to actually complain. Even when we do they're too arrogant to do anything about it or even admit that's what they're up to.

The fudgepacker brownies were an insult to gay men generally, no one was singled out. On the other hand this is a real woman, the model they used, putting fake semen all over her face and then making her act out extreme happiness at having it on her. What they do to women in porn all the time - demand our compliance and joy while they degrade and use us. Konditor are absolute fuckers. Absolute lying fuckers at that.

S1naidSucks that’s ok, I own my tone

That doesn't look anything like cunnilingus.

It’s vile. And I bet they are loving the attention. 😡🤮

That doesn't look anything like cunnilingus.

Unsurprising, given that they think degrading women will sell cakes to women.

No it doesn't look like it to me either, but I do actually think that's the general idea they're trying to get across. They couldn't make it too obvious or there would be complaints. They obviously think the picture of the woman is convincing too.

Who'd have thought that, just as we used to swerve away from the garages and workplaces with the naked women calendars pinned up on the wall, we now have to avoid the creepy porn soaked bakers with the sexualised, sexist images of women selling their cakes.
"Come on children, let's go and choose a birthday cake from Konditor..... err, nope, not in there, maybe M & S?..."

No it doesn't look like it to me either, but I do actually think that's the general idea they're trying to get across.

I agree.

I don't mind a bit of flirty, suggestive advertising.

But this blatant, misogynistic representation of female degrading porn, isn't it.

But the real issue, for me, is that they don't see it. They think that degrading women is fun. It's so normalised to them, that they don't think spunking into a woman's face in pornography even is degrading.

But then, apparently, they're not women. So not surprising.

I'd never heard of this company before (dumb name for a cake shop, sounds like some kind of tool, "pass me the Konditor").

I shall be actively avoiding them now. I associate cake with quiet moments alone of with female friends, enjoying a slice of cake in a coffee shop, chatting or reading. Or my children's birthdays. None if which involve men, sex or trying to discretely spit out sperm. Yuk. Semen and cake don't go well together.

we now have to avoid the creepy porn soaked bakers with the sexualised, sexist images of women selling their cakes

Can't say that I'm over-happy these are reported to be adverts for bus shelters.

I’m making that recipe linked up thread

I really want them to bin this ad so I can buy their recipe book

Ooh look, it's a cake iced with semen.

#revolting. #majoradfail #itsrealwomenwhohavethepurchasingpoweryouknobs

(Mind you, I remember the hurt bafflement of whichever power company it was that had the 'very very cute' and 'adorable' energy atom thing on tv when they were told that the general public were baffled by the dancing poo.

maybe we should be thankful it is not chocolate brownies @Melroses

Like this you mean?

"Ooh we're so cheeky".

Yeah, they definitely knew what they were doing.