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Feminism: Sex and gender discussions

Konditor - joy through cake advert

220 replies

SunsetBeetch · 11/07/2019 16:13

"So who thinks this was made by accident and totally innocently? #pornculture t.co/JGfzd3uh0P"

twitter.com/SaraBrechGC/status/1148955967683534849?s=19

And their response:

twitter.com/konditorcakes/status/1149324367089848332?s=19

We created this campaign from a place of joy, especially the joy of cake. This image was curated by a diverse group of Konditor team members from different races, sexualities & inclusive of all genders. (1/2)

This image was never intended to be offensive or derogatory, it's just a person enjoying a slice of cake. The campaign includes images of everyone enjoying cake. (2/2) t.co/baAjRd0HLD

OP posts:
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7
ChattyLion · 11/07/2019 20:57

Did the ad agency’s spellchecker somehow convert ‘buy cake’ into ‘bukkake’ and then they just kind of went with it? Hmm

FermatsTheorem · 11/07/2019 20:59

Did the ad agency’s spellchecker somehow convert ‘buy cake’ into ‘bukkake’ and then they just kind of went with it?

Mumsnet is on fire tonight. Between that and Hazey's "I wouldn't want to belong to any definition of womanhood that included men's members..."

RebeccaWrongDaily · 11/07/2019 21:01

I know the owners of K and C, they are a gay, male, married couple. I don't know how hands on they are with it all though. (the marketing part of the business)

Soubriquet · 11/07/2019 21:09

If you know the owners, can you gently suggest to them that this is not how women eat cake

SonicVersusGynaephobia · 11/07/2019 21:41

I know the owners of K and C, they are a gay, male, married couple.

I assumed it wouldn't be a female.

SophoclesTheFox · 11/07/2019 21:52

Come on you prudes, what lady doesn’t want cake to jizz in her face? Eh? /s

Fucking, fucking fucking porn culture can fucking fuck the fuck OFF already.

Christ on a bike.

TheBigBallOfOil · 11/07/2019 21:56

They consulted people of “all genders” (snigger) but alas, no people with brains.
As an aside, I always found their cakes very disappointing. Although none actually came in my face. That would be worse than disappointing.

Melroses · 11/07/2019 22:16

How come the image, that was curated by a diverse group of Konditor team members from different races, sexualities & inclusive of all genders, ends up as the same old boring "jizz in a conventionally attractive woman's face" ?

You would have thought they could come up with something more diversely imaginative?

Or is it just a new way of validating the old misogyny?

ChattyLion · 11/07/2019 22:31

Aw give them a break! Spunk is notoriously tricky to handle in cakes.
My lemon jizzle looked a hot mess till I got the dragon buttercream right.

Melroses · 11/07/2019 22:37

maybe we should be thankful it is not chocolate brownies

Blush
Datun · 11/07/2019 22:41

Their advertising team is wasted in a cake shop, they should be grafting for weight watchers and slimming world

As an aside, I always found their cakes very disappointing. Although none actually came in my face.

I keep having to leave the room, because I'm pissing myself laughing so much and annoying the adults.

Honestly I thought nothing could top Gerald 'all my stuff's crap' Ratner, but being known as the marketeers of Spunk Cake?

BobTheDuvet · 11/07/2019 22:44

This reply has been deleted

Message withdrawn at poster's request.

rehab2019x · 11/07/2019 22:50

😂😂😂

FermatsTheorem · 11/07/2019 23:02

Lemon jizzle cake with dragon butter cream.

Weeping with laughter.

(But it dates us Chatty - we have both been on here so long we remember Nevergoogledragonbutter )

arranbubonicplague · 11/07/2019 23:07

I always found their cakes very disappointing

Konditor diversity curators - You've let yourself down. You've let cake lovers everywhere down. And, most of all, you've let down the whole notion of joy in cake.

That said, the recipe for Figgy Loaf from Deservedly Legendary Baking is very good and people rave about the Curly Whirly Cake. misses point

www.telegraph.co.uk/foodanddrink/recipes/10782866/Konditor-and-Cooks-Curly-Whirly-Cake-recipe.html

If, like me, the thought of that much icing sugar in the icing of the Curly Whirly cake puts your teeth on edge, may I recommend Mary-Anne Boerman's Recession Era Buttercream.

timetocookonline.com/2012/09/01/green-tomato-cake/

Erythronium · 11/07/2019 23:12

I once complained on Twitter to a woke liquid soap company who did a tweet/picture with women covering themselves in soapsuds, which looked very porny. They apologised immediately and took it down. Why the hell couldn't this company do the same instead of doubling down with their bollocks about "gender diversity"?

Lumene · 11/07/2019 23:13

Come on you prudes, what lady doesn’t want cake to jizz in her face? Eh? /s

I was just saying to a lady in the bus queue the other day how much I loved a cake that jizzes in my face.

terfsandwich · 11/07/2019 23:13

If all genders approved this advert, does this mean they ran it past 65 people?

Lumene · 11/07/2019 23:14

And, most of all, you've let down the whole notion of joy in cake.

Yes, this is what really gets me too.

sackrifice · 11/07/2019 23:16

I'd never heard of them until this.

Now I know to totally avoid the Spunk Off. Well done them.

Datun · 11/07/2019 23:19

Now I know to totally avoid the Spunk Off. Well done them.

Hahaha!!!

The Great British Spunk Off.

And I'm not being funny here, but honestly, it's actually putting me off the idea of cake altogether. You see cake and you think spunk. It's not a good combo.

SophoclesTheFox · 11/07/2019 23:43

I think I see how it happened. When they sent the copy to the ad agency, they didn’t notice the intern’s predictive text had corrected “image shows woman enjoying a nice sponge cake” to “image shows woman enjoying a nice spooge cake”.

Easy done.

Datun · 11/07/2019 23:49

Easy done

Indeed. Similar confusion arose in the boardroom when the head marketeer said we need gateau on her face, and the intern thought he said we need to get off on her face.

Percypigparade · 11/07/2019 23:53

I want a flake now.

FlibbertyGiblets · 11/07/2019 23:53

Ewwww.

Hurhur at dragonbuttercream. V droll.

#oldtimertoo