This from Tom Sykes for those interested
New Week, New Harry: The Cheeky Chappie Rebrand Nobody Ordered
Get a neck brace: Beers on the table on Fox, the man who complained about being falsely portrayed as a joker is now back doing crowd work.
TOM SYKES
JUL 20
∙
PREVIEW
It’s a new week, and it’s a new Prince Harry. The latest exhausting polish on the rebrand rolled off the production line last night on Fox’s World Cup after-show, and this season’s model is: Cheeky Chappie Harry. Beers on the table. Banter with James Corden. Swearing on American television. A right laugh!
If memory serves — and I have the memoir, the Netflix series, the Oprah sit-down and roughly nine hours of promotional interviews to consult — the cheeky chappie was the one thing Harry told us he never was.
That was the Palace’s invention, remember? Spare is, at its core, 400 pages of a man complaining that the institution cast him as the thick one, the naughty one, the party prince, the lovable ginger idiot — a role assigned to him so William could be the serious one.
A word to our sponsors (you): Harry has Netflix money, Spotify money, memoir money and a palace on standby. I have you lot. Unlike the Duke of Sussex, I cannot rebrand — this is it, I'm afraid, snark and royal-watching until one of us dies — but I cankeep turning up in your inbox every time a Sussex does something hilarious, which, as you may have noticed, is a growth industry these days. Seriously, The Royalist turns one on August 4, at which point your subscription may cease if you have a legacy deal from The Daily Beast. Renew now, no money will be taken until your comp expires.
Upgrade to paid
He was misrepresented, and, actually, he kept insisting, he was a thinker. A sensitive soul. A seeker. A man of depth and wounds.
Six years of that, and now here he is on Fox, doing the cartoon stuff again, voluntarily, one assumes, with an unconvincing look and an even more unconvincing glass of lager!
Being packaged as a cheeky chappie was an unforgivable institutional cruelty when the Palace did it, now it seems to be a savvy relaunch strategy. Glad we’ve cleared that up!...
Keep reading with a 7-day free trial
Subscribe to The Royalist to keep reading this post and get 7 days of free access to the full post archives.
Start trial
A subscription gets you:
Full access to all emails and archive
Post comments and join the community