If you fancy a laugh, check out Boden’s latest subtle, stylish nod to their British heritage…

[LaSourciereEfrontee]

Ten, even five years ago Boden sold beautiful tweed jackets and skirts made from pure British wool milled in Yorkshire.

In 2024, to celebrate their British heritage, we have been treated to these garish, made in China horrors…

https://www.boden.co.uk/en-gb/fitted-printed-blazer-union-jack/sty-u0266-mul

https://www.boden.co.uk/en-gb/lydia-cashmere-jumper-rich-emerald-green-union-jack/sty-k0905-cbs

https://www.boden.co.uk/en-gb/alba-check-maxi-dress-pink-and-red-check/sty-d1097-mul

https://www.boden.co.uk/en-gb/bow-kitten-heels-red-tartan/sty-a1836-red

I can only assume Johnny Boden has recently watched The Producers and is trying to get rich by producing a business-ending flop.

That’s all.

I don’t mind heritage nod and I like Union Jack colours in clothes, they really suit me, but these are horrors indeed…

Bloody hell. They're all terrible (and ridiculously overpriced) - what are they thinking??

Especially the union jack jacket - I wonder how many they will sell - just awful! 😕

Hells bells, what are they thinking?

fuck me

the union jacket is for those who want to dress as a 1980s game show host opening a regional shopping centre.

it's good to know where to source clothes for that look

I wish they would bring back their sort-of Union Jack dress; I’ve always regretted not getting it

wont be indulging in any of these

Crikey 😬

The blazer is particularly nasty!
I remember when their clothes were good and the models were Johnny Boden's friends, DS's nursery teacher!

Didn’t they apologise a couple of years ago for ‘getting it wrong’ having had a similarly outlandish Union Jack range?

And… again?

Im undecided if I like or dislike the shoes / red tartan in general. Possibly just nostalgia for how my mum and her friend dressed in the late 80s / early 90s however.

Oh dear. Who buys this shit? Anyone on here have any of these pieces? Anyone willing to admit it?

I like the dress in its red colourway but not the garish multi checked thing

I quite like the little tartan heels. My Scottish DH and in-laws may not agree

I would say given Boden’s typically shopper is probably quite conscious of not looking frumpy, quite a lot of this new range could be a bit wide of the mark…

Ugh. That is all.

No, the shoes are vile @MidnightPatrol I know, I had similar feelings about the tartan dress but no.

God, that’s awful. I thought they were ditching the shit and listening to their core customers now?

I just did an online survey for them about their new season and I felt bad answering the questions because I hated everything.

Don't feel bad @Lemonadeand, feedback like yours may be their best chance of saving the company!

what a terrible waste of cashmere

There are even more… A dress is in clearance already.

I don't want to look like a Mini Cooper.

3044 people are ‘eyeing up’ that dress apparently…and sales of Optrex are about to spike.

Might buy four of those jackets and start a Scooch tribute band.

I actually like the camel and navy Union Jack cardigan. Actually all the Union Jack bits I don’t mind.

I think the shoes are gorgeous! Are they made in China though?

A strange sales strategy considering national pride is at an all time low.
https://www.independent.co.uk/news/uk/home-news/britain-national-pride-history-survey-b2606212.html
And on a recent Instagram post they asked what we would like to see back. The majority of the replies said good quality, natural fibre and British made clothes.
Not a 100% polyester Union Jack Jacket, made overseas.