Ten, even five years ago Boden sold beautiful tweed jackets and skirts made from pure British wool milled in Yorkshire.
In 2024, to celebrate their British heritage, we have been treated to these garish, made in China horrors…
https://www.boden.co.uk/en-gb/fitted-printed-blazer-union-jack/sty-u0266-mul
https://www.boden.co.uk/en-gb/lydia-cashmere-jumper-rich-emerald-green-union-jack/sty-k0905-cbs
https://www.boden.co.uk/en-gb/alba-check-maxi-dress-pink-and-red-check/sty-d1097-mul
https://www.boden.co.uk/en-gb/bow-kitten-heels-red-tartan/sty-a1836-red
I can only assume Johnny Boden has recently watched The Producers and is trying to get rich by producing a business-ending flop.
That’s all.