If you fancy a laugh, check out Boden’s latest subtle, stylish nod to their British heritage…

[LaSourciereEfrontee]

Ten, even five years ago Boden sold beautiful tweed jackets and skirts made from pure British wool milled in Yorkshire.

In 2024, to celebrate their British heritage, we have been treated to these garish, made in China horrors…

https://www.boden.co.uk/en-gb/fitted-printed-blazer-union-jack/sty-u0266-mul

https://www.boden.co.uk/en-gb/lydia-cashmere-jumper-rich-emerald-green-union-jack/sty-k0905-cbs

https://www.boden.co.uk/en-gb/alba-check-maxi-dress-pink-and-red-check/sty-d1097-mul

https://www.boden.co.uk/en-gb/bow-kitten-heels-red-tartan/sty-a1836-red

I can only assume Johnny Boden has recently watched The Producers and is trying to get rich by producing a business-ending flop.

That’s all.

They look like leftovers from a London 2012 merch bargain bucket.

The little girl's dress is really sweet, I think .

You may be missing the point Op. perhaps their target market is the rioters? Quite a few of them might need to dress up for court appearances

Think you're right. I like a Boden-bashing / nostalgia thread, but if it's gonna be people "spitting out their tea" at tedious political jibes and umpteen iterations of the same jibe, I'm out.

I think the blazer is ugly as anything. I had a browse through the "new in" section after clicking through the link, and as always, I'm really sad about Boden. I miss how they were 15 years or so ago when I first found my way onto their mailing list. At the time, I mainly shopped in charity shops and supermarkets. I didn't know I wanted nicer clothes till then. Couldn't really afford it, but used some Christmas money on a cord trench and a couple of tops and just fell in love.

It was sort of special to me then. Now it all just looks so cheap (but it's not) and generic. Pity.

This is Boden. Safe workwear choices for the middle aged and middle class. It’s an imagination free zone. But regardless, I’d love to see the person who could make this lot look good.

I like the shoes 😳(one vote in favour)!

The kitten heels 💀

I wish Boden would do more stuff in solid colours. There are too many prints these days.

They're doing what other have done (and bowed out with): they produce a reasonably tame range of solid things for their market then decide to jazz it up for a new crowd. That crowd doesn't really go for it all that much - and they then alienate their main market .....

I received a Boden catalogue today and wondered who the hell buys this stuff? Apart from the stuff mentioned on this thread, has anyone seen the Hamilton jacket?

www.boden.co.uk/en-gb/hamilton-tipped-coat-tipped-navy/sty-u0273-nav

It's probably not as bad as some other clothes mentioned here but as it's clearly a military style. It's likely named after the musical. So, what next a black cloak named Phantom?

🤣🤣🤣

Some of kids stuff looks like it's going back to their roots.

That's a piss take from them with that shite material.

I quite like the third dress but 160 quid for polyester, don't think so.

The jumper reminds me of the 2012 London Olympics merchandise - we have a mug that is very similar but slightly more in a teal/light blue palette.

Reminded me of this guy honestly.

Bet Boden have got that dress as well.

80th anniversary of the end of wwii next year. There will be street parties and all the union jack stuff will sell, even if some goes into clearance.

Probably totally outing but I am involved in talking to a (mainly) American and Canadian audience about Scotland - history, culture, tracing your roots here etc etc. I would totally buy this dress and wear it for work - very on brand!

https://www.boden.co.uk/en-gb/alba-check-maxi-dress-red-and-blue-check/sty-d1097-red?cat=C1_S2_G4

Expensive though - I have a BNWT one from the Pretty Dress Company (black watch tartan) which cost me £25 on Vinted.

Not RTFT but on the plus side they have got Richmond 7/8 trousers back in their collection.

Oh dear. Who bc actually buys Boden nowadays?

I do admit to perusing the website occasionally for a laugh (although my favourite rib-tickler is the Joe Brown catalogue)

I generally really dislike flag motifs of any kind on clothes. Not just the Union flag - any flag.

Obviously if it's something like a vintage national team sports top or something, that's different, but random flags on T-shirts or made into jackets or whatever is always a no. Geri Halliwell has a lot to answer for.

That explains it. The Boden-faithful are freaking out at the need to apply artistic imagination and creative courage when dressing. Safe, dull and inconspicuous only please.

It’s designed for female Joey Tribbiani.

That jacket is to promote the Oasis reunion.

Noel and Liam will be rocking it.

Grim. I'm also assuming they don't want Scottish or Welsh customers?