www.nytimes.com/interactive/2020/08/06/magazine/fashion-sweatpants.html
I read this longform piece last night about how the fashion industry has pretty much imploded on itself. And how covid has brought the fashion world to a standstill.
The collections within collections within collections to get store exclusively and the non stop cycle of fresh ideas seems like its come to a long awaited halt.
The interview is with Scott Sternberg, who having been through the shows and the stores cycle now produces leisurewear in a direct to consumer line.
In some ways he's been protected from the "hit" by the massive boost in sales of tracksuits. And he acknowledges this.
But this article seems to ponder if fashion can survive as a direct to consumer market.
Having been briefly involved with a friend attempting to break into this area I see this type of model popping up all over the place esp MN S&B. A lot of the suspicious threads pop up with new "cool named brands" that get raved about, especially leisurewear, only to have multiple posters come back with disappointing reviews, real trials to get refunds and very lax quality controls appear in this direct to consumer market.
In other news, I've sold a lot of my too big blah not very exciting clothes on FB, very shocked by how much easier, quicker and how much more I got for them than ebay etc, especially as they were really ordinary items gap, m&s etc.
Now need to work out whether to keep or sell the special things that are too big. And if to sell where?
With that money I'm now on ebay, I got a very nice DryKorn navy leopard self patterned shirt for £9 which arrived this morning. It was still in the original packaging
and fits perfectly