Nobody's telling anyone they can't! The announcement was that most women are choosing not to buy them, not that they are being banned.
I did get told off by a consultant orthopaedic surgeon though who told me what damage I was doing to my back wearing them and now every time he sees me he wags his finger at me hmm
Yes, damn that surgeon for telling the truth
. Why anyone would prefer back damage to flatter shoes, I honestly can't imagine.