They're the only party willing to even voice a willingness to tackle real problems such as mass unfetted immigration. And NO having issues with mass immigration, unregistered males with totally different cultural norms here, without qualifications and valuable contribution to society is NOT racist.
Nobody bar nobody (except actual racists) have a problem with foreign professionals coming here to work. It'd be utter madness to judge one professional against another based on country of origin.
The real problem that keeps getting diverted from by screeching "racist"(and successfully, by the way no other party dares broaches it with any gusto) is mass uncontrolled immigration by people that's way of life does not meet our cultural expectations, and are not contributing to our society but actively being a burden and a drain on it. People are fed up !
We're cow towing to tiny minorities (such as trans people ) and demanding the other 99% majority stick pronouns on their work emails and badges (it's work! That's crazy !) and that's not enough - men in toilets with young girls to #be kind. It's utter madness! And people are sick of being branded an 'ist' and have a conversation or debate instantly shut down.
Reform are the only party willing to talk "common sense" in the sea of madness that's currently out there. That's enough for many people to cling on to.
It's not even the groups in question that are the problem (e.g trans people - we used to all just rub along and accept this teeny tiny minority and let them leave in peace : Nadia winning big brother in the noughties anyone ?) a genuine transperson known of as a 'woman' who advertised freely she was 'transsexual' and was born male and remained biologically male. Nobody (unless a bigot) would have a problem with that! Nobody bloody did back then! But she wasn't shouting from her podium to make 99% of us change our everyday life to accommodate her. Institutions such as NHS and government are the ones trying so hard to get on the "right on" bandwagon they're the ones dictating on the 0.01%s loud minorities behalf ! And not listening to all the everyday people (that includes immigrants and LGBTQ people ) !
So people in conclusion have had enough and want to stop being silenced for fear of being persecuted and branded an 'ist. People are scared to say how they feel (and most of the time their thoughts are indeed rational )
It makes me aghast when you get those old gems flying around "oh so you don't mind Dr Raj, he's the right type of immigrant is he, you racist ?" Well.... actually yes!!!! Nobody does mind the 'right' type of immigrant and nobody gives a shit what their colour or creed is ! But people don't want 20 yr old males arriving on mass with zero to contribute.
No other party acknowledges normal people's normal concerns. The vote share proves this. And it's not all Wayne and Sharon smoking their roll ups with their man utd shirts on down the boozer with their tattooed arms out. Wake up !