Read what Mumsnetters have to say about the new Flora Light

[JustineBMumsnet]

This is the feedback thread for the 250 Mumsnet users who have been testing Flora Light with their family.

Here’s what Flora has to say: “Try Flora Light’s great new taste with 100% plant goodness*. Our lightest oil blend with 40 calories per serving (10g). Flora has been a household favourite for generations. Use it to make tempting toast, spectacular sandwiches and hit-the-spot snacks. Flora’s new recipe is made from 7 simple ingredients and has absolutely no preservatives, artificial colours or flavours. Our product is certified vegan; however, we don’t recommend if you have a dairy allergy.”

Testers, please leave your feedback by answering the questions below as well as completing the short survey we’ve emailed you.

• Overall, how satisfied were you and your family with new Flora Light?
• Is Flora a brand you can trust?
• Is Flora a brand that caters to all your family’s needs?
• What did you like or dislike about new Flora Light? What did your family like or dislike?
• Did you like the taste of New Flora Light? How did your family like the taste of New Flora Light?
• Would you choose New Flora Light for you or your family over other margarine and/or butter brands? Please explain why or why not
• Would you recommend Flora Light to friends or family? Please explain why or why not.

All testers who complete both pieces of feedback will be entered into a prize draw where one Mumsnet tester will win a £300 voucher for the store of their choice (from a list).

Thanks and good luck!

MNHQ

Standard Insight Terms and Conditions apply

*Naturally contains Omega 3 & 6, which contribute to the maintenance of normal blood cholesterol levels. A daily intake of 2g alpha-linolenic acid and 10g linoleic acid is needed. 2 x 10g servings of Flora a day contribute a significant amount to this. Enjoy as part of a healthy diet and lifestyle.

As someone who used flora whilst growing up I was keen to try this new product and I'm incredibly glad I did!
It was easy to spread straight from the fridge and had a lovely taste. Would definitely recommend to others and would definitely consider buying it. Thank you for allowing me to be part of the review process.

• Overall, how satisfied were you and your family with new Flora Light?

Very - everyone liked it!

• Is Flora a brand you can trust?

Yes.

• Is Flora a brand that caters to all your family’s needs?

Yes.

• What did you like or dislike about new Flora Light? What did your family like or dislike?

There wasn't anything we disliked. It was a great spread for sandwiches, toast etc

• Did you like the taste of New Flora Light?

Yes

How did your family like the taste of New Flora Light?
They liked it.

• Would you choose New Flora Light for you or your family over other margarine and/or butter brands? Please explain why or why not

I would, as I'm trying to eat fewer calories.

• Would you recommend Flora Light to friends or family? Please explain why or why not.

I would because it tasted great and is better for you than ordinary spreads.

Overall, how satisfied were you and your family with new Flora Light?
- Is Flora a brand you can trust?
sure, no reason not to trust them

- Is Flora a brand that caters to all your family’s needs?
No. how could it cater to all their needs? this is an odd question...

- What did you like or dislike about new Flora Light? What did your family like or dislike? it was a bit nothingy, didn't taste of much.

- Did you like the taste of New Flora Light? How did your family like the taste of New Flora Light?
it wasn;t offensive, but wasn't delicious.

- Would you choose New Flora Light for you or your family over other margarine and/or butter brands? Please explain why or why not
No. Probably cost.

- Would you recommend Flora Light to friends or family? Please explain why or why not.

No, I don't think I've ever been in a situation where I've needed to recommend a spread...

Overall, how satisfied were you and your family with new Flora Light?
Very

• Is Flora a brand you can trust?

Yes-grew up with flora - always spread of choice at home growing up

• Is Flora a brand that caters to all your family’s needs?

Yes. There are many variations eg Light / plant based. Flora are in tune with the market and customer preferences

• What did you like or dislike about new Flora Light? What did your family like or dislike?

Personally I like full fat butter ! However I liked the taste and my husband and children liked it too

• Did you like the taste of New Flora Light? Yes but personally I prefer more “buyer tasting” spreads and full fat versions

How did your family like the taste of New Flora Light?
Yes

• Would you choose New Flora Light for you or your family over other margarine and/or butter brands? Please explain why or why not

Yes if was at the right price point (£1.50 max per container)

• Would you recommend Flora Light to friends or family? Please explain why or why not.

Yes as is lighter but still tastes good and easy to spread plus brand can trust

Loved it would definitely buy again and 100% recommend

Overall, how satisfied were you and your family with new Flora Light?
Very satsfied

• Is Flora a brand you can trust?

Yes consistently good

• Is Flora a brand that caters to all your family’s needs?

Yes a taste that everyone likes and good for our health

• What did you like or dislike about new Flora Light? What did your family like or dislike? Nothing
• Did you like the taste of New Flora Light? How did your family like the taste of New Flora Light? Nice taste, buttery
• Would you choose New Flora Light for you or your family over other margarine and/or butter brands? Please explain why or why not

Yes, the taste was better than other low fat spreads and it fits in with our diet needs.

• Would you recommend Flora Light to friends or family? Please explain why or why not.

Yes, tastes good and priced right

Overall, how satisfied were you and your family with new Flora Light?

Very satisfied

• Is Flora a brand you can trust?

Yes

• Is Flora a brand that caters to all your family’s needs?

Yes

• What did you like or dislike about new Flora Light? What did your family like or dislike?

It's spreadable straight out of the fridge.

I hadn't realised it can be used for baking, which is a massive bonus. I haven't actually tried it for baking yet, but I will soon!

• Did you like the taste of New Flora Light? How did your family like the taste of New Flora Light?

Yes, nice.

• Would you choose New Flora Light for you or your family over other margarine and/or butter brands? Please explain why or why not

If it were on offer, yes. It is more expensive than Aldi's own version that we usually buy.

• Would you recommend Flora Light to friends or family? Please explain why or why not.

Yes - because it can be used for baking.

I am very satisfied with flora light. We always use flora at home and i m very impressed with flora light because it has the same taste as the original and has less calories. My family didn't see difference. I would definitely recommend to friends and family. And we already decided to swap to flora light in order to maintain healthy life.

• Overall, how satisfied were you and your family with new Flora Light? Fairly satisfied
• Is Flora a brand you can trust? Yes
• Is Flora a brand that caters to all your family’s needs? Most of our needs met.
• What did you like or dislike about new Flora Light? What did your family like or dislike? Less calories made it more appealing for me and my family
• Did you like the taste of New Flora Light? How did your family like the taste of New Flora Light? Tastes good
• Would you choose New Flora Light for you or your family over other margarine and/or butter brands? I would consider as it has less calories, to keep the family healthy
• Would you recommend Flora Light to friends or family? I would recommend for the same reason, healthy alternative.

This is just a little extra, but since reviewing Flora for mumsnet look what is in my fridge! I am a true convert.

.

Flora announced today they want nothing to do with Mumsnetters or our nasty mum money, presumably.

Perhaps they've made use of all your lovely positive feedback comments already and now they can safely distance themselves from you for using this reprehensible site which isn't in line with its values.

Who knows.

On second thoughts it tasted like misogyny. I’ve binned it.

Anyone got any good alternatives to flora for cake baking now I know they don't want my custom?

#WomenMatter.
HTH.

As Flora doesn't want my money, I shall not be wasting my time buying it in future. I have also chucked the tub of stork I had in the bin. Prefer Lurpack anyway.

Can anyone suggest alternatives to Flora ? I won’t be buying it after this development. Will be telling everyone in my baking group about this decision.

I couldnt recommend Flora to anyone now, the thought of it leaves a foul taste.

As Flora doesn't want my money, I shall not be wasting my time buying it in future.

This.

Butter FTW

They were Very Happy to take all those fab reviews and mumsnetters time testing it, but then tells us all we are haters and they want nothing to do with MN.

Pretty shady values there Flora!

Women talking about their rights is “hate” apparently.

Upfields and their crappy products won’t want any of our bigoted money then. Hope their shareholders agree that women understanding biology is hate that’s worth losing business over.

• Is Flora a brand you can trust?

Nope, definitely not.

• Is Flora a brand that caters to all your family’s needs?

Not the women and girls

• Would you choose New Flora Light for you or your family over other margarine and/or butter brands? Please explain why or why not

Nope, Flora have sent out a clear message that they want to silence women who want to protect their sex based rights.

• Would you recommend Flora Light to friends or family? Please explain why or why not.

Absolutely not #boycotFlora
(and the fact that it is artificial greasy and horrible and full of palm oil)

Well I don't know what the fuck I'm going to do my grouting with now Flora is off the list.

So strange they didn't 'investigate' before deciding approved by Mumsnet was a desirable marketing tool