After scoring the winning goal in the women's Euro finals in 2022, Chloe Kelly took her top off and ran around celebrating on the pitch in a Nike sports bra.
You'd think Nike would lap up the publicity of showing an athlete who has faced numerous barriers in a male dominated sport but remained dedicated to training and succeeded at competing at a high level. It was an ideal moment to encourage women and girls to get involved in football.
Instead Nike promoted their bras through a man called Dylan Mulvaney who skipped around like a six year old girl, as apparently that's how women exercise 🙄