For me in a work situation it is about delegated authority.
Take Halifax a retail bank owned by shareholders, who bought the stock for income via dividends and capital appreciation by a rise in the share prices.
They appoint directors to run the business. Who in turn employ other staff who are given delegated authority to act on the shareholders behalf.
The shareholders expect that the decisions will be based around the core function, attracting service users who will be charged a fee for services and/or who will deposit money which can be loaned out at a higher interest rate and attracting borrowers who will pay service fees and high interest.
www.mumsnet.com/talk/womens_rights/4578817-halifax
So Andy has been employed to reply to communicate on behalf of the bank
Andy reads this:
"It does nothing of the sort, Lee. There’s no ambiguity about the name “Gemma”;I t’s a female person’s name. In other words, it’s pathetic virtue signalling and is seen as such by almost everyone who has responded to the initial tweet. Why are you trying to alienate people?"
And Andy uses "we" deciding that Andy has been authorised by the shareholders to make a official announcement:
"We strive for inclusion, equality and quite simply, in doing what’s right. If you disagree with our values, you’re welcome to close your account. ^AndyM"
Andy works for the shareholders and has no idea how much money could be involved.
If given a choice between a profitable customer and a pronoun badge (which the shareholders have to pay for), which will the shareholders choose?
The reality is given a choice between a profitable customer and saving the cost of an salary employee (pronoun badge or not), which will the shareholders choose?
I suspect that if Andy stopped for a momnent and asked if the CEO would push that option out to a vote at the AGM, Andy would may not have pressed post.
Now if I bother to look at the board of directors, (who signed off on the pronoun ideology and who delegated authority to Andy), how many of each has penis badge v has vulva badge would be needed?