I personally don't get it. It smells stomach turning and tastes stomach turning. Both my parents drink it, although my dad prefers tea. I prefer tea but rarely drink it, I drink hot chocolate more and don't often drink that either. How can people like it? Those who drink it, does it taste bitter/burnt to you? I know really, I am not BU because I can't help I don't like it, just for lighthearted chatter really lol