To think Lord Sugar should be sacked from the BBC for his tweet?

[BlondeSea]

Earlier today Lord Sugar tweeted a photo of the Senegal football team with a caption along the lines of "I recognise these from the beaches in Marbella selling sunglasses!"

He doctored the image to add pictures of sunglasses. People challenged him online and he insisted it was funny and refused to apologise however since then he has apologised - he's obviously been forced to.

I won't add the image here, it's now been taken down but you can see it if you google it. AIBU to think this is disgusting, not funny, and he should be fired from the BBC?

Nope.

"Lord" Sugar is, and always has been, a twat. Remember the time he referred to foreign footballers in the Premiership as "Carlos kick-a-ball?"

This is on a whole different level however.

Twas funny..

It is absolutely unacceptable. Why on earth would he think that was funny? Be interesting to see what the outcome of his actions is. I get the impression he is one of those “I’m old school, me. Learn to take a joke” types.

How is it funny?
Explain what the joke is to me

Unfunny and completely disrespectful. He's a dick.

Poor black men make (not much of) a living by flogging sunglasses on a beach to rich white men. Rich white man makes a meme of successful black men competing in a game.

How’s that not racist?

Well it’s not funny but disgusting is a tad pearl clutchy.

Because a joke is about black men doesn't mean it's racist

And his defence - straight out of the "I didn't know it was sexist, you're over reacting, I found it funny" approach.

It was racist.

Haven't seen it so can't comment but you have missed one tiny thing - he is not employed by the BBC so can't be fired.

Its not funny though is it. Why is it funny? Alan sugar is a twat.

It looks like someone had to tell him it was racist.

It's saying "I can't tell one black person from another so these must be those sunglasses sellers I saw, not successful footballers. Haha, aren't I funny."

Jerk.

Can the posters who think it's funny please expalin why they think it's funny please?

He's a nasty little racist - that skin colour characterises a person as working on a beach selling tourist tat. Well they have to be because they are black. NOT very well paid professional footballers representing their country on an international stage. Nope, they are first and foremost black so we make reference to them by how we recognise such people. As purveyors of tat.

BBC should say those magical and powerfully ironic words...

"Lord" Sugar, of course, has been part of the "anti-semitism" witch hunt against Jeremy Corbyn.

Imagine a public figure posted an unfunny 'joke', the supposed point of which was that all Jews look the same? "Lord" Sugar would be beside himself with outrage. But it seems Africans are fair game.

@TanteRose

Saying that something looks like something else (which it isn't) is commonly used in humour; from Shakespeare to modern stand up.

HTH

Surely a tweet like that is the very definition of racism? If that's not racist then I don't know what is.

Can't believe there are people on this thread saying it was funny? What the fuck? You are just happy to out yourself as racist on MN? Crack on I guess.......

My husband is black African and he found the tweet funny. It's clearly a joke.

Genuine question: What exactly did your husband find 'funny'?

I'm not easily outraged and like to think I have a decent sense of humour. But I'm not really getting this 'joke'.

68Anon, some women laugh at sexist 'jokes' too. So what?

He probably thinks it's just 'banter'.

I wonder if some people have no 'optics' to predict reaction. You've got to be pretty unaware to not realise the reaction to such a tweet.

68Anon - your husband’s view doesn’t a racist or a non-racist make.

Of course it’s racist. ‘A group of black men - ah, these are indistinguishable from an impoverished group of black men I’ve had selling/serving me’

@68Anon just because your husband who is black bought it was funny doesn't stop it being racist- he doesn't speak for all black people and non black people can be offended by pathetic racism too.