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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think Lord Sugar should be sacked from the BBC for his tweet?

468 replies

BlondeSea · 20/06/2018 14:10

Earlier today Lord Sugar tweeted a photo of the Senegal football team with a caption along the lines of "I recognise these from the beaches in Marbella selling sunglasses!"

He doctored the image to add pictures of sunglasses. People challenged him online and he insisted it was funny and refused to apologise however since then he has apologised - he's obviously been forced to.

I won't add the image here, it's now been taken down but you can see it if you google it. AIBU to think this is disgusting, not funny, and he should be fired from the BBC?

OP posts:
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abilockhart · 22/06/2018 15:09

Groucho Marx:

“He may look like an idiot and talk like an idiot but don't let that fool you. He really is an idiot.”

SlothSlothSloth · 22/06/2018 15:21

Mooncup, do you acknowledge that implying all members of a particular ethnic group look the same is racist?

mooncuplanding · 22/06/2018 17:01

Sloth

No.

It is a proven fact that we find it difficult (both ways) to identify individuals within races, so we are all racist?

Also, just because someone says one black persons looks like another black person, how does that mean they think they are inferior? It doesn’t make sense. It’s absolute assumption making and extrapolation

As to the Chinese comment, I could just as easily post a picture of the black apprentice winner.

www.sciencedaily.com/releases/2007/08/070814154259.htm

Moonkissedlegs · 22/06/2018 17:18

So mooncuplanding are you saying the tweet wasn't racist?

Alan Sugar made a comparison of footballers and sunglasses sellers based on nothing more than the colour of their skin. That is racism. It is made worse by the fact that sunglasses sellers are seen as 'lower' in society, because its a shit, poorly paid job that you would never do unless you had to. I'm sure every sunglasses seller in Marbella would much rather be a professional footballer. Alan Sugar knew how sunglasses sellers are viewed when he made the tweet.

NKFell · 22/06/2018 17:19

He was clearly making the 'all black people look the same' joke and you obviously think it's an appropriate joke to make since you're pulling articles about cross race bias. Unless you really believe he thought they were beach sellers?!

mooncuplanding · 22/06/2018 17:53

Like I said upthread it depends on your definition of racism

Do you believe that tweet demonstrated that he thinks black people are inferior ?

I don’t think you can possibly conclude in any logical way that you have clear evidence he believes black people are inferior with that singular tweet

kalapattar · 22/06/2018 17:59

Do you believe that tweet demonstrated that he thinks black people are inferior

Do you believe that sexism exists and sexist tweets exist? When a bloke makes a general comment about women that relies on stereotypes and is trying to be 'funny' - as Alan Sugar said this tweet was , is he being sexist?

mooncuplanding · 22/06/2018 18:11

You aren’t answering the question

I’m not an Alan sugar superfan but I think this sort of concept creep is dangerous and ultimately helpful for people with a genuine hatred of black people

phlewf · 22/06/2018 18:14

Are there ranges of hatred though. Is genuine hatred bad but casual/institutional hatred ok? Isn’t the point it’s never ok?

kalapattar · 22/06/2018 18:15

You aren’t answering the question

That tweet demonstrated that he thinks all black people look the same, that he doesn't recognise them as individuals but as a mass and the fact that he decided to tweet such an image and a comparison demonstrates something inside him and his views on black people.

And he said it was a joke. Plus he double downed when he was challenged on it. Which speaks volumes about how he sees people like him and how he sees 'other'

kalapattar · 22/06/2018 18:17

It also begs the question how he treated people on The Apprentice. I wonder how many people from an ethnic minority background were noticed by him or if he instantly prejudged them and didn't take them seriously?

Gilead · 22/06/2018 18:19

As to the Chinese comment, I could just as easily post a picture of the black apprentice winner.
BINGO

kalapattar · 22/06/2018 18:19

I’m not an Alan sugar superfan but I think this sort of concept creep is dangerous and ultimately helpful for people with a genuine hatred of black people

You don't need to have 'genuine' hatred of a group to make life harder for a group. You just need to prefer people in your 'group' - and then give them preferential treatment - even subconsciously.

Gilead · 22/06/2018 18:20

I’m not an Alan sugar superfan but I think this sort of concept creep is dangerous and ultimately helpful for people with a genuine hatred of black people
In the same way this aids, abets and legitimises quiet racism.

Howisthislegal · 22/06/2018 18:31

Does anyone else notice how it’s mainly priviliged white people who cry racism at every opportunity? My whole family is black and we all laughed about it.
If a rich black man made a joke about white men would they be sacked?
Screaming racism at every opportunity doesn’t help the fight for actual racism in my opinion. Does Alan sugar have any black staff? Give black people opportuties? For most in the black community there is a far higher want for black people to be hired etc than there is for people to not make a Joke.

ethelfleda · 22/06/2018 18:31

Totally racist and completely not funny. I really can't understand why anyone would think any different!

kalapattar · 22/06/2018 18:38

Screaming racism at every opportunity doesn’t help the fight for actual racism in my opinion

Isn't that the same response to sexism?

Some people call out sexism at every opportunity.
Some women say something that is sexist is actually funny.
Some women say that calling out sexism at every opportunity takes away from the bigger picture of sexism.
Some women do think certain things are sexist.

And some people then look for examples of where the offender has done their bit to help women.

mooncuplanding · 22/06/2018 18:50

So how does everyone feel about Howisthislegal finding it funny?

Is she racist?

How does that fit with the majority of Outraged People on this thread who don't believe black people are one homogenous group and to think so would be racist? Wink

ForalltheSaints · 22/06/2018 18:58

Lord Sugar should have gone a long time ago. The show is a joke game show and the only business practices it seems to encourage verge on or are, bullying. The tweet was objectionable and in bad taste.

kalapattar · 22/06/2018 19:00

So how does everyone feel about Howisthislegal finding it funny

How do you feel about those black people who don't think it's funny and think it's racist?

Gilead · 22/06/2018 19:04

Oh go shove your smuggery mooncup. A black person doesn't think it's racist in the same way that some women don't believe in sexism. Of course it's racist and of course some people are sexist and How's argument does absolutely nothing to support your argument.

As for being outraged, yes I am. I honestly thought we'd moved on from my childhood where I'd wander through London and see signs in windows reading 'No blacks, no Irish'. I thought we'd moved on from the National Front in the seventies, from being asked to either work out back or being 'let go' from Saturday jobs because people didn't want to be served by a brown girl. Funny thing is, I'm meditteranean, I'm not black, I'm not Asian, although mistaken for in Summer. I pass. I'm a convenience, white when people want me to be and other when they want me to be. I have no choice in this. So yes, here I am still calling out racism, fifty odd years of it, and I shall continue to be one of the Outraged People because we should not need to be having these fucking discussions anymore, and yet here we are...

mooncuplanding · 22/06/2018 19:24

I honestly thought we'd moved on from my childhood where I'd wander through London and see signs in windows reading 'No blacks, no Irish'. I thought we'd moved on from the National Front in the seventies, from being asked to either work out back or being 'let go' from Saturday jobs because people didn't want to be served by a brown girl.

We have moved on. Massively. Hugely.

If you are actually saying Sugar's tweet is in the same vein as 'No black, No Irish No Dogs', you are simply incorrect. And that is what I mean about concept creep. And its dangerous.

kalapattar · 22/06/2018 19:27

If you are actually saying Sugar's tweet is in the same vein as 'No black, No Irish No Dogs', you are simply incorrect. And that is what I mean about concept creep. And its dangerous

I think it reveals his views of black people. I wonder what his views of other minorities are. I wonder what opportunities he gives such people in his organisation, how he sees them etc? Does he see them as individuals - or does he see them as a group, a mass, as 'other'?

I think he sees them as a group, as 'other'.

rosamacrose · 22/06/2018 19:28

There are brighter people than me on here, but I think, for what it's worth, the tweet underlined the casual racism that we all live with.
It wasn't xenophobic, it was aimed to laugh a

downthestrada · 22/06/2018 19:31

If you are actually saying Sugar's tweet is in the same vein as 'No black, No Irish No Dogs', you are simply incorrect. And that is what I mean about concept creep. And its dangerous.

They are both racist. Just because one seems worse than the other, doesn’t mean we should stop trying to combat racism or call it out.

You shouldn’t tell a sexual assault victim not to report her assault because it’s not as bad as rape. That idea.

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