As far as I'm concerned we're back to: If you're not rich, you're stuffed.
My feeling exactly. As Theresa May showed on Monday in Abingdon - tell them that you are targetting people who need it, i.e. you Cathy, can go to hell, I am not interested in you.
Sadly though, people will vote for them and then it will be "Oh, we didn't expect this", whine, whine. Be aware of exactly what you are voting for.