Labours TikTok Ad - WTF!!!

[SkiingonKaraSea]

Have you seen Labours new TikTok ad?

https://www.tiktok.com/@uklabour/video/7456091774868639008?lang=en

ISTR looking at those odds a few months ago, and as I recall, they were offering 5/1, which i didn't think was very generous. I can quite see it happening, though.

I wonder how long until the fragrant DJ Holanda takes to the socials to complain about his song being used in a Labour ad?

Content warning: Gross, crass, tacky incel fodder:

They're not known for their activity or their brains.

A border collie would have been the intelligent choice.

It's like the work experience kid was allowed free rein on chat gtp for an afternoon

It is like that. But it is the official messaging of the party in government.

I see your www.olbg.com/news/political-betting-specials-sir-keir-starmer-now-just-3-1-not-be-prime-minister-end-2025

And I raise you a yougov.co.uk/politics/articles/51211-where-public-opinion-stands-at-the-beginning-of-2025

Ain't politics funny - unless they actually matter: and they do matter.

I wonder if it wasn't an intern or very youngish person, who is "very online" as my kids say, and was seen as a good choice to produce some TikTok content.

Even (especially) those young people really immersed in the internet often seem to be really ignorant about the extent to which online messaging has to be treated in a way that's not completely shallow. You can't just throw a lot of popular stuff together and that's it.

Labour had an income of roughly £58 million last year. This is a massive organisation, well funded. They cannot, surely to fuck, have done this by accident, via an intern?

www.electoralcommission.org.uk/media-centre/uk-political-parties-financial-accounts-published

So bad

All of it, the AI and lyrics

They employ around 400 people. (Pay gap seems not too bad, well done Labour).

gender-pay-gap.service.gov.uk/employers/14941/reporting-year-2023

With a comms team, advisers, strategists, budget for ad agencies....

This!

saying ‘it must have been an intern’ is just another way of minimising the well-funded government comms department thinking it was ok to promote a song about getting young girls addicted and having violent sex with them.

If it is deliberate, they'll know it will have plausible deniability. Of course they were just staggeringly incompetent rather than deliberately winding up the electorate in plain sight with misogyny which you could say reflects a theme Labour are currently being criticised for! The very thought!

I can't yet find a job description for a comms job at party HQ, but have found one for a Communications and Social Media Officer for local constituency parties.

Under "Key Responsibilities and tasks: Social media" it says
"Create compelling social media content which communicates Labour’s message at a local level and CLP activity, including videos, photos and graphics. You can use Connects or Localise to ensure content is on brand and consistent with national messaging."

So those employed at local level need to ensure social media content is "on brand and consistent with national messaging". What about those at HQ?

If the Tiktok thing needed sign off, did the content creator think as I suggested above, perhaps showing examples of the content they had copied and adapted, and the authoriser, knowing little to nothing about Tiktok, AI graphics, current music or any language but English, say "Yeah, that looks great"?

But not knowing does you no good. In advertising, and political advertising in particular, people outside the organisation will know, and at least some of them will be vocal about your failings.

What's that phrase again? Do better.

This is off topic but filed in the "I don't know what the fuck is real any more" drawer, next to AI badgers.

Crikey, the timing is something else. Well done Labour.

The very first question anyone assessing a corporate communication of any sort would ask is ‘what does it say’? That includes lyrics. They wouldn’t say ‘don’t worry about telling me about that bit, it is only the eighth most widely spoken language in the world’.

Should ask.

But often don't.

I saw that last night, I genuinely don't know know if it's a joke or real.

Bruv party FFS. 🤡

I hope KB brings it up in PMQ time

Inappropriate lyrics! What a fucking understatement

Oh dearie me. Classic comprehension fail on your part. The words placed after a hyphen in a sentence are connected to the first part of the sentence, not the last thought that went through your head. I did not say the Labour Party didn't support it. I said that I don't think you would find a single left winger supporting the Labour Party. The classic position of the actual left wing and not the left wing as it appears in your head is that we do not support the Labour Party, they are a distraction from the real issues, but that as with any other tactical voters we may vote for them in an election in order to stop the others getting in!

But they apologise..

You seem to be trying your hardest to make this political instead of it just being really, really inappropriate/wrong for ANY organisation to have released, especially one that has promised to reduce VAWG. Why?

EDIT - That was towards @EmmaMaria

Edit as just saw your edit

For what it's worth, a 'pounding' rather than a 'punching' is, I think, a closer translation of 'socadinha' - the lyrics are full of slang and automatic translation is bound to struggle. 'Novinha' is translated well enough by 'young girl' and shares the same (creepy) ambiguity about age in this context.