Dylan Mulvany and Maybelline

[WhisperingAutistic]

twitter.com/OliLondonTV/status/1650291247787958273?t=NfQhJMOpExHcIArq8jOPjw&s=19

My boycott list is huge.
There are going to be no brands left at this rate.

IIRC, stats showed an uptick in younger women buying Bud Light after Mulvaney's advert.

That was outweighed by an enormous downturn in the product's usual audience, hence the $6billion loss.

But if your target market is younger women, perhaps its still making sense to use Mulvaney to market your product.

I think I'm too laid back to care about these things but I'm wanting to be educated here. Thank you!

Of course are.
😉😁😁

Really, too bad feminism really is dead and buried amongst younger women.

If they genuinely believe DM is a role model for them, that's very sad.

Time for Gen Alpha to grow up, mock their older Gen X siblings, join up with older women (and men) who are royally pissed off with this malarkey.

Can woke capitalism survive on the purchasing power of the 18-35 cohort if their brains stay addled in years to come?

I agree.

The absolute shoving of this down everyone's throat with the mask increasingly hanging off in tatters, has coincided with the general public starting to catch on and become increasingly less willing to swallow.

Twill be interesting to see how capitalism responds when the overwhelming response to their value enforcement ramming on customers results in customers fed up and bored of it all, walking away and taking their money with them. The Labour party are experiencing something very similar.

@Datun please look at some of the phrases used on this thread alone about DM before you clutch your pearls too tightly about the phraseology used by those disagreeing with you.

Maybe also have a look at what kind of people agree with you on this issue as well. You are who you align yourself with. The protest in Melbourne attracted actual Nazis and now you have gun toting macho men blowing things up in agreement with you.

But DM wore a sports bra, felt good in it, and became one of ~literally millions ~ of people acting over the top to get hits on social media, so I guess that's the thing that will bring society down.

By that logic you're busily aligning yourself with 'out' child sex offenders, homophobes, racists, misogynists, and those who believe in arming trans people, breaking the skulls of women who dare to turn up to a women's event, kerb stomping, raping and murdering those who speak for women's rights and say no to men...

I think possibly your glass house would benefit from you putting some stones down.

Depressing but true!

But DM wore a sports bra, felt good in it, and became one of ~literally millions ~ of people acting over the top to get hits on social media, so I guess that's the thing that will bring society down.

Rachel Dolezal felt good about presenting as black, but apparently that was very much not OK. * *

SkyandSurf, imagine that white people regularly augmented themselves Rachel Dolezal-style to present themselves as black, and were everywhere in black spaces, insisting all genuinely black people addressed them as black.
Imagine adults IDing as kids, ditto.
Imagine fully-able individuals IDing as having disabilities and taking opportunities away, gaslighting those truly disabled.
Throw in the psychological distress of your group identity being nothing more than currency.
And the ramifications in wider society from the egress into safe spaces.

So the anger with DM is not just Nike BudLight Maybelline per se, it's this most visible manifestation of the total grind that females are subjected to, and the industry wide corporate slap in the face.

You're welcome to not see this is an issue, any woman can wear a Nike sports bra in the morning and get pissed on Bud Light while applying Maybelline as poorly as DM does in this video, just don't judge other women for feeling their core group identity is under sustained assault.

Pearl clutchers, that's another one 😁. Used by misogynistic minimisers everywhere.

Maybe also have a look at what kind of people agree with you on this issue as well. You are who you align yourself with. The protest in Melbourne attracted actual Nazis and now you have gun toting macho men blowing things up in agreement with you.

Lol, Let Women Speak isn't a protest. That's probably why you're confused. TRAs were protesting women speaking. It is they who attracted the neo Nazis. The neo-Nazis had no clue who Posie even was.

I'm not surprised you're confused again tho. Anyone who attempts to equate a catastrophic loss as an increase in revenue, can clearly have their opinions dispensed with.

I don’t care about Mulvaney being used to advertise make up. He wears it, so I don’t see the problem. Whether this translates to more sales is going to be interesting to see.

Sports bras and tampons, OTOH is pretty offensive.

This is correct. It is all fake diversity-washing. And so they all need to tick the box so they all jump on the back of Dylan. It’s lazy box ticking marketing.

sometimes….but I’ve also never understood the ‘i think someone on the thread was rude so that means I can be rude too’ business

honestly feels a bit like something one of my children would have said

Make up? Meh. I'm full on GC but can't get excited about make up.
Mind you Dylan does come across as deranged in that Maybelline clip

I don't have a problem with Dylan marketing makeup. She wears make up, she's good at it, she's in the public eye = all fine by me. The Nike sports bras are different - she doesn't have the breast tissue that the majority of the female customers do and she also didn't appear to be sporty/experienced with that activity. But, this was Nike's fault, not Dylan's. All she did was accept a lucrative job offer, like most people would.

I don't have a problem with Dylan wearing makeup. I do have a problem with Dylan's sexist portrayal of womanhood.

I don't think sexism is a good look for any brand and I'm surprised Maybelline wants to be associated with it.

I don’t care who advertises make-up either. BUT I do not support using anyone who thinks flouncing about like an idiot is an accurate portrayal of women. Women aren’t a joke. This particular person comes across as mocking women and women are the primary demographic for makeup.
I don’t wear Maybelline anymore anyway, However, there is probably very few big brands safe from ‘woke’ campaigns now. Increasingly I see my friends buying from smaller more local brands.

I used ‘woke’ but I wish there was a better word to describe what is happening here.

if I could thank your post. This is on point.

If you and your friends show up to a women's rights event with balaclavas and weapons to commit acts of violence against women with a view to silencing them, you don't get to say, "But they align with Nazis!"

You ARE the Nazis.

Oh, and the Nazis in Melbourne were there for a completely different event but don't let get in the way of your mud slinging.

Target market for what though? It's not really the revenue is it? Young girls don't have a lot of spending power. As someone said up thread it's about normalising men in their spaces and making them submissive to the ideology behind it.

I don't mind them using a man since cosmetics can be for all - but this individual that appropriates womanhood, and is actively taking female-specific ad opportunities from actual women (Nike etc). Why did they pick him? Is there nobody else for these gigs any more? It annoys me.

He doesn't have female breast tissue at all because he is male. So nothing like any of the female customers.

Very worrying that young women support someone who parodies womanhood unless young women is marketing code for young transwomen.

I'm also surprised that so many of his fans are over 21 (which is the drinking age in the US iirc)

I find mulvaney’s schtick as offensive as most women, but that particular maybelline video is no different than videos done by hundreds of content creators.

Makeup is not for women only. If brands want to market to men or with men, I don’t have a problem with that.

I do question their wisdom in choosing this particular content creator, who produces many offensive videos, but this video itself is not offensive.