I've worked really hard to not believe in "thin ends of wedges", ulterior objectives etc.
But right now, it's impossible to believe anything other than this is a concerted assault.
Are we really to believe that Maybelline, after seeing what happened at Nike and Bud Light, $6 bn knocked off latter share value, would still go ahead as a normal commercial practice or sane decision making process, in using DM front and centre, seeing the previous fallout?
Are we really to believe that this is just some hip trans friendly SM manager at Maybelline reading the room wrong, and senior management are unaware or caught wrong-footed?
Because I certainly don't. Not anymore. Now I see this as a concerted assault by woke capitalism, not just on women and girls, but on the whole of society, happy to absolutely snub it's core base to appease the Denton's trojan horse playbook, and the Black Rock augmented corporate equity and diversity index.
We should be very very afraid.