Dylan sainthood by Nike yet another example of woke capitalism covering up their inequities with virtue signalling. So much easier for them to wrap their #Be Kind and #Be Yourself corporate arm around Dylan, and immediately show that they care. At a stroke it absolves them of the shit that they and every other corporation is guilty of. Because if you look like you care, then you do care.
Same malarkey as Met Police running up the Pride Flag while being guilty of misogyny and homophobia in industrial quantities.
Nike and other companies however rapidly need to come to a decision. The inflection point on all this is coming fast, homing into view. Women are not staying quiet, they're voting with their feet and credit cards. The men (hi everyone) are catching up too.
And Gen Alpha look like they might en masse turn right against all this.
Do you really want to be yesterday's news, pandering to a fragile brittle aesthetic? Or do you want to actually really be an ally to all your consumers, and stop pandering to an imaginary base?
Right now, the company that starts showing they're with women, with gays, with treating kids with respect and maturity, will be the company that develops a base that will be long lasting.
Nike deserve to really hurt, and be hurt, by this decision.