Isn't what Putin has done here just an extension of the Russian troll farms? Russia have their eye on everything in the West, including the hottest social topics and the ones that cause the most division. They then deploy stuff online related to those topics (eg. US Election etc)
Do People really think that Putin invoked JK Rowling because he actually sympathises with her, or gives a shit about anything she has said? Or is it because he knows that those key words 'JK Rowling' from him, would immediately cause a frenzy, which it has? And the bloody thickos have walked right into it!
Do men like Owen Jones and James Felton really think that feminists are going to think 'shit, Putin said JRK's name, I am immediately going to change my mind on all these things: puberty blockers for any child that wants them! Any male who fancies it is welcome in female spaces! Male rapists in female prisons! Males in female sports! Males in female only refuges! Let's not bother trying to keep single sex spaces, it's only women anyway, who cares!'
Actually, I think they do think that. They think that women are so weak and stupid that we would think like this.
JK Rowling herself, of course, rises above it all, takes it straight back to what Putin is trying to deflect from, and puts in another plug for own Ukrainian charity appeal.