Have you seen the new Bodyform advert?

[Fairenuff]

Just that really. Sorry if there's already a thread.

www.msn.com/en-gb/news/offbeat/bodyform-s-new-advert-breaks-period-advertising-taboos/vi-BB16hTmF?ocid=msedgdhp

I haven't seen it but looking at the link, it makes a change to see 'red' instead of 'blue'. It appears to be realistic but I expect some people will find it yucky if they are squeamish about blood. It doesn't bother me one way or the other but I have yet it see it 'properly on TV.

I can't get the actual video to load. Is it good?

The comments seem positive re it tackling the range and difficulties of female experience.

I hope so because Bodyform is my preferred SP outside of reusables.

I might have cried 🥰

Wombstories.

'Who made you?'

Wow.

It's certainly thought provoking.

Powerful isn't it.

Oh, you were the one that was crying, Aurora. Good stuff.

metro.co.uk/2020/07/02/bodyforms-new-womb-stories-advert-breaks-every-taboo-period-advertising-has-previously-hidden-view-12933297/

That shows it in full and I've watched and listened.

It's good!

Oh god, I just cried at an advert!

That's a powerful piece of film.

Wow
I might have sniffled a bit too

I've just watched it there, I love it! The floodgates when sneezing bit made me laugh, so relatable. So sad when the 'garden' is all bare. Amazing ad!

I cried a bit too. But I'm very hormonal and there is definitely something in my eye.

It made me cry!

Wow. That really is mould-breaking. A sanpro advert that isn't all about running through fields of corn or skateboarding in white shorts.

Totally womb-focussed. Quite the biology lesson. And lesbians and lesbians trying for a baby.

The worm appears to have turned.

That is bloody brilliant! (No pun intended)

Amazing!

No roller blading or hot pants in sight

It is very powerful. I cried too!

That's so good. I love their pads as not scented but I've just swapped to reusable!

Beautiful! And unashamedly woman-centric.

4 women in this house currently. I do love a brand that knows its core market and isn't afraid to speak directly to them. I'll be putting bodyform in my online shop this week.

That's a brilliant advert. It's so lovely to see menstruation put in the context of how amazing the female body is and not presented as some unfortunate bodily excretion. Well done to whoever made this.

That was good. Glad to see a nod to the perimenopausal/ menopausal (bastard hot flushes).

However, my heart sinks now whenever I see anything centring women's biology. Will there be a pile on from the usual quarters?

Brilliant. And Bodyform don't make their pads stinky by default either. Well done filmmakers.

It’s a good advert.

I love this, so much more relatable than roller skating in white shorts Well done Bodyform!

@jessstan2

metro.co.uk/2020/07/02/bodyforms-new-womb-stories-advert-breaks-every-taboo-period-advertising-has-previously-hidden-view-12933297/

That shows it in full and I've watched and listened.

It's good!

Thanks for the link. This one loaded.

Really good advert. I love the artwork.

Well done Bodyform.