Have you seen the new Bodyform advert?

[Fairenuff]

Just that really. Sorry if there's already a thread.

www.msn.com/en-gb/news/offbeat/bodyform-s-new-advert-breaks-period-advertising-taboos/vi-BB16hTmF?ocid=msedgdhp

Omg. It’s wonderful. And I say that as someone who has experienced the scene where the doctor’s expression drops while you’re having a scan. I cried when the light went out. That was exactly it.

After all the shit that women are having thrown at them for even claiming the word woman, it is glorious to see something that recognised and expresses our lived experiences.
Thank you Bodyform.

The little girl in sportsl. Her face. Just standing there in a 'oh fuck, now what' moment.

What was the bit where a woman is pulling a plaster off with cuts on her stomach?

@Fairenuff

The little girl in sportsl. Her face. Just standing there in a 'oh fuck, now what' moment.

So good to see that on screen. The amount of days I’ve had ruined because my period decided to play silly buggers.

Presumably after some kind of investigation or procedure .

That was just wonderful.
Did anyone notice the advert featured not a single male.

I'll be supporting Bodyform from now on, as they know that their target audience is female.

Wow. That's was a great advert. They are brave to put this out in our current climate. Well done bodyform.

My heart sank when I saw this thread title as I thought it was going to be another "people who menstruate" woman-erasing ad. But this is wonderful! Well done Bodyform!

Shedbuilder: "A sanpro advert that isn't all about running through fields of corn or skateboarding in white shorts."

Or saying 'get it up there' or words to that effect :-).

"And lesbians and lesbians trying for a baby."

I didn't notice that bit! I often don't see the obvious.

I liked the little doll-woman watering the garden 'up there'.

Did anyone notice the advert featured not a single male.

What about the couple having sex? I think he was the only one though

@beachdreaming2020

That was just wonderful. Did anyone notice the advert featured not a single male.

I'll be supporting Bodyform from now on, as they know that their target audience is female.

Wasn't the woman who didn't want children in bed with a man?

Bodyform have been listening to women.

Looks like someone has been watching and learning and produced a product for women that understands women and that women have said they wanted.

Focus on the women's issue. Name it. Embrace it. Deal with it!

They should win a bloody award.

(Pun intended)

beach dreaming, pretty sure there was at least one man in there. Black guy. Having sex with his partner. Or was I so astonished at seeing something so woman-centric that I made that up?

I liked that they included so much, the pain of miscarriage, menopause, first period.

I'd usually be a bit 'hmm' about 'womb stories', but in this context they are focusing on a particular part of the anatomy, and they didn't try to pretend that there is no connection between having a period and menopause, or that the experience of female infertility/miscarriage is somehow distinct from the rest of your reproductive system.

Wow. I’ll never forget when my period started during a PE lesson. Its the worst.

oops sorry I missed that bit!

Wow can't remember ever seeing an advert that I can relate to like this before. The woman lying on the bathroom is like me once a month.

I have emailed the metro journo to ask about her word choices. Will update if I get a response.

Haven't ever used bodyform, I use a cup now, but I will buy from them for my DD. Always will never get s penny of my money.

@seadreaming2020

oops sorry I missed that bit!

Haha I've watched it three times so far! That's how I noticed

Fantastic!👏👏👏

I particularly identified with the dinosaur tearing at the inside with its teeth - definitely why it feels like to me every month!

Sadly I'm sure there'll be some sort of backlash from the TRAs.

What not why! Bloody sausage fingers!!🤦🏻‍♀️

That's a powerful ad.

I hope they made it in full knowledge of the current female erasing climate. And that they will not send out any mealy mouthed statement about 'not all women'.

I’ve watched it twice now. There’s so much detail in it that I didn’t spit the first time.
I’d love to have been on that creative design team. That would have been so fun.

Brilliant. And I’m so pleased it’s the brand I use and I don’t have to swap.

What a way they’ve come from ‘whoah bodyform, bodyformed for you’

I've contacted them to thank and congratulate them on a job well done.

The more of us that do that, the better, so get writing!