Have you seen the new Bodyform advert?

[Fairenuff]

Just that really. Sorry if there's already a thread.

www.msn.com/en-gb/news/offbeat/bodyform-s-new-advert-breaks-period-advertising-taboos/vi-BB16hTmF?ocid=msedgdhp

Aaaagh, of course it was roller-skating and not skate-boarding.

I saw this yesterday and was going to post but I forgot.

The best thing for me was that in the press release for it they used the words female and women. Funnily enough though The Metro who was reporting on it said ‘people.’

Link to their reporting: metro.co.uk/2020/07/02/bodyforms-new-womb-stories-advert-breaks-every-taboo-period-advertising-has-previously-hidden-view-12933297/

I hadn't even read the other replies Shedbuilder, how funny we all said more or less the same thing

Oh that was so good!

Since we're here though - if anyone hasn't tried period pants yet then I massively recommend them. I don't get very heavy periods (probably because I'm on the pill) so I just whack them on for 3 days a month (obviously putting fresh ones on every day) and forget about it. No more fiddling for tampons in public loos, no more stained sheets/underwear. They've honestly changed my life.

Oh that was wonderful

I cried. I love it.

I love this! It's all so relatable and realistic

Its amazing! I definitely felt a lump in my throat!

Oh wow! That's amazing. I laughed and cried at it. Got the shivers, so moving.

The ups and downs of having a biological woman's body. If there was ever an answer to the question 'what is a woman?' Or 'what does it feel like to be a woman?' that was it!!!

Period pain, anxiety about leakage, using contraception, not wanting and wanting children, infertility followed by childbirth, incontinence, menopause - it's all there!!!!!

I like the video

I don't like this bit in the blurb beneath though : Along with the campaign, they’re looking for people who experience periods to share their own #wombstories

People who experience periods ? That would be women then.

Is it better than the tampax one? Even my 8yr old dd shuddered at ‘get em up there, girls!’

@AnyFucker

I like the video

I don't like this bit in the blurb beneath though : Along with the campaign, they’re looking for people who experience periods to share their own #wombstories

People who experience periods ? That would be women then.

I believe that's Metro editorialising it rather than what Bodyform actually said.

This is the press release

www.bodyform.co.uk/our-world/uncovering-the-unknown-on-womens-bodies/

Fabulous. Thanks for the link. Hell, if I hadn't finished my periods I'd be stocking up on Bodyform products!

That was fantastic!

It focused purely on female biology, I hope they are ready for the male backlash.

I felt it as more a political feminist statement than an advert.

How wonderful! I must write and thank Bodyform

Wow..... so good.

Brilliant ad!

Blubbed like a baby! Brilliant!

Powerful stuff.

Wombstories. Love it.

I laughed and cried too. I am seriously considering buying a pack even though I'm devoted to my Mooncup!

Oh phew... I switched to them from Always and was hoping I wasn't going to have to switch again

Wow I might've cried...

The Metro has managed to produce a whole article that's entirely about women and women's bodily experience without mentioning the words 'woman' or 'women' once.

Most ads for menstrual products feature someone wearing white trousers

That someone'll be a woman because only women have periods.

Bodyform recently shifted that paradigm with an advert called Viva la Vulva, which celebrated the differences in our genitals in all their glory.

No it didn't, it celebrated female genitals, because it's women who have periods.

And on and on. You can email the journalist who wrote it at

[email protected]

I've already sent her an email asking her why she did that and why she thinks erasing women is a good thing.

Wow. Brilliant.