I think they knew exactly what they wanted - at least MM did. She arrived in the UK with her agents, lawyers, PR and accountants in tow with only one goal - A list Hollywood elite using RF status to catapult her there. She was never staying on Salty Island.
In their year of reflection the team of agents, lawyers, PR, etc pulled off a blinder - OW interview, housed in luxury by Tyler Perry, multimillion $$$ deals with every media possible - NF, Spotify, PRH.
The were doing exceptionally well. But they used their platform for negativity, revenge, spite and bitterness. If they had stopped to think and generated content that was positive, uplifting, interesting etc it could have been sustainable.
Neither of them have any talent or vision or any ability to build relationships or businesses - they will always be tripped up by their emotional dysregulation and the inability to not react in a defensive way or see everything in a defensive victim way as a personal slight to them.
They have squandered the lot. Money, relationships, opportunities - their reputations. They are just a laughing stock now around the world - a couple of grandiose and delusional fools that inadvertently provide massive revenue generating opportunities for their hated media every time they open their mouths without making a penny for themselves but in fact diminishing any brand value they ever had. And they serve up this soap opera entertainment to be ridiculed daily for free.
Never seen anything like it. Maybe Katie Price?