As I said at the start - Meghan has no idea who her target, repeat customer is. She talks about "teens" saving up their money from a Saturday job - but do they really buy jam and tea? They certainly won't be buying the $90 wine packs.
The products she chose seem to target an older demographic and a gift market - but has she considered their purchase patterns? For the high prices most would expect a unique product ... local organic or interesting flavours. But who is going to buy mass produced, factory jam at huge prices? Perhaps a one-off gift - but not a regular order.
Contrast with the UK royals
-As Ever strawberry spread, factory produced, for profit, sold online - £9 per 215g (very small jar) or £4.19 per 100g
-Highgrove Organic Strawberry Jam organic, profits to charity, sold in gift shops, online, Fortnum's etc. £7.95 per 340g standard jar, or £2.34 per 100g
-Waitrose Duchy Organic Strawberry Jam - organic, profits to charity, sold in Waitrose, £2.80 per 340g standard jar or 82p per 100g
She also didn't really understand that her sales in early months were not sustainable. She sold out the early drops yet a huge percentage of products appeared to be in the hands of journalists and influencers writing reviews, but not repeat purchasers, or superfans wanting to own a Meghan product, but at the prices few would buy regularly.
So a year later Meghan has a warehouse stuffed with products and still doesn't know who her target buyer is.