People don't seem to pay attention when William and Kate are out doing their day-to-day work visiting charities, factories, community centres and the military etc.
People like the "big days" of birthdays, anniversaries and banquets etc - and especially the big tiara events - there were 300K likes for the Nigerian State Banquet, 1.2 million for the German State Dinner, 1.3 million for the Trump banquet and 400+K for the Royal Variety Performance, - all without the kids
But clearly people like the informal family photo that they put out on their wedding anniversary