I've never sold a business but my 2 pennyworth. She may want a $1bn buyout , but I can't see this working. Someone is going to want units sold , projected unitsales / forecasts - probably for this kind of product quarterly - targets achieved , projected market share , sustained YoY growth , costs and scalability etc , and to be clear on who already has a stake in the company and how much,. A few sellout drop ships won't cut it with hard nosed investors & their accountants. They tend to be I think a bit more spreadsheet rather than instagram orientated 😊
I can't see why if she really wants to sell this business , which I suspect she does , like some of her friends / interviewees , she isn't ramping up production for steady sales . By all means bin the ones which don't work and by all means put in some seasonal stuff (if it can be done with the same infrastucture ) But everything's in jars or packets or bottles so most of it must a have a long shelf life or can be quickly topped up if demand is too great for projected sales. Unless this is just the hype bit and they're measuring how many orders they couldn't fulfil - but I thought they were going to do this last time.
I don't know if anyone watches The Gilded Age. Mrs Russell is desperate for her daughter to marry the English Duke because she will then have power, influence , society and the world at her feet. At no point was overpriced spread or wine mentioned. How times change 😂
ETA crossposted a bit here