This new PR company I think have been pushed on her by NF. It’s a tech PR, I hardly think this would have been their first port of call. Info from the DM:
‘Elsewhere, three staff members – Clay Blackham, Erin Grant and Casey Adams – have been recruited from Method Communications, a Silicon Valley agency known for working with 'challenger brands', to serve as intermediaries between the Sussex household and As Ever.’
So they seem to just be the As ever PR. So I think this will be paid by NF but they’ve had the say over who controls the As ever PR and Megs had to get rid of her PR.
Archewell seems to have been separated from all this :
’The new operation will be run separately to Archewell, the Sussexes' philanthropic foundation.’
So Archewell includes the foundation and Archewell productions. Archewell productions is the arm that produced the content for NF. But we now see the Head of Operations for Archewell is gone and James Holt remains with Archewell but is not part of the ‘household’ staff.
I think because NF won’t be renewing their deal, Archewell now doesn’t have the funding and the Productions arm will be closed down. Archewell foundation may continue to run but very much slimmed down and operated by James Holt.
The new set up seems to be based around solely As ever, I suspect NF paying the costs for Method communications, The Crown NF marketing woman and the woman sent to run As ever.
I think Meg n Harry are only paying for their EAs, head of comms, UK PR person for Harry. But the papers did say expect more people to go, so who knows.
But the change in structure, I think is because the NF contract has ended. NF remain in a deal with Meg for As ever but the chaotic roll out means they are taking over because it’s been a shambles. NF will pay her a licensing fee for As ever and a cut of the profits, but there won’t be profits as of yet.
The big bucks have gone, they are having to cut their cloth and are now having to listen to people.