I don’t think that is outwith the realms of possibility @ladybirdsanchez
To launch a brand (global?) would indeed involve a huge amount of money.
It is also possible that it could be the last roll of the dice (commercially) as they are thought of with ridicule and the jam drip has certainly not helped the cause.
I’m not sure if big brands will want to be in association with the ARO brand at all. Why subject yourself to that kind of scrutiny/backlash if it didn’t go quite as well as supporters hoped?
The questionable happenings surrounding the small batch jam company reviews would surely make some stop and think.
Just an opinion of course.
I think a source would be interesting although I wonder what difference it would make. The point you make seems feasible enough.
And I find here that often you can state something and others will always find a different interpretation of the words that are written.
You could just as easily write something along the lines of ‘Mr McBusiness said that there is a problem with x, y or z’ and it will be interpreted as ‘I can safely cross the road thanks to Tufty the Squirrel’.
The proof will be in the pudding.
But it ain’t in the jam.