H and M bring more traffic to news sites than any other couple
I doubt that is true, they bring traffic to gossip sites and tabloids, not news sites, they are rarely featured outside of the gossip /celeb genre.
Its mainly the Daily Mail and a few other low end tabloids in the UK who report on H&M, in the US its mainly in celeb gossip tabloids and some horrible low end gossip magazines.
Their recent outing in Vancouver, saw two very small paragraphs in the local newspapers, and one of those is clearly a PR piece about a charity Meghan is involved in.
Even on here, it's the same small group of us who have an interest in them, most people don't care or know what they are up to.