Business name please

[BeeKeeping]

Hello!

Please help me narrow down some names for my new honey subscription business. It's providing a tube of raw natural honey from different small apiaries and back yard beekeepers through the post monthly.

I would like something modern and not too twee. We're based in Scotland but I'm hoping it'll be a national company.

So far we have

Braw Honey (emphasis on the raw... but I'm not sure if Braw means something different in the rest of the UK? Or Hinnie, which is an old Scottish word for honey (maybe too obscure?) Rare honey, or Real honey. Ugly honey (as a pushback to the fake homogenized honey in supermarkets) Letterbox honey (too literal) Honey I'm home (twee)

I like words that mean 'different' like offbeat honey, but seems to be trying too hard to be cool....

Or words that highlight health or wellness? Live honey?

This is so hard!

I think that if you could use graphic design to influence the way in which the words work together then "Hive Mined Honey" could be a good possibility. It gets honey in the name but also allows you to play around with Hive Mined.
The appearance of the words could imply that "Hive Mined" is the name of the business and honey is its product, eg by having 'Honey" on the line below and in a different font.

Oh thank you! Honey tastes totally different depending on where it comes from, what time of year, what the weather was like etc. I'm hoping to showcase the "terroir" of honey like people do for wine etc.

People would come back to me asking for more of the best honey they've ever had- but actually it cannot be replicated. This year it will taste different, even from the same hive.

(Also, I think you should quickly buy the domain name of every suggestion on this thread that you kind-of like - just to stop some other bleeder pinching your crowdsourced brainstorm)

Yes I mean tube as in an aluminum tube that can be household recycled. Like tomato purée comes in.

There used to be a bus company called Bee Line in the Manchester area. The worker bee is a symbol of Manchester.

Buzz 🐝 honey 🍯

Buzz 🐝 bee 🐝 honey 🍯

Thank you, that's very good advice

Husband (and business partner) doesn't like hive mined because he says mining has non eco associations 😭

Love your business idea. I can think of two people I'd buy a subscription for immediately. Please come back to this thread once you're up and running so we can buy from you. What are your timelines?

Apologies that I have no useful name suggestions. I can tell you that even if you don't have the word 'honey' in your name, there are things you can do to help your website's SEO:
The URL itself
Have a strapline using the word
Meta tags and descriptions
Alt text
Page names
Headings and sub-headings

Do not, and I cannot emphasise this enough, fall into the trap to trying to create a brand that will appeal to everyone. You'll end up with something forgettable that won't offend but will never excite.

This is such good advice.

Buzz honey makes me think of a sex toy 🤣

Thank you! I will do. Honey harvest should kick off around April so hoping to launch next spring/summer

Tube + Bees

Tubees

Naked Honey could be an alternative to Ugly Honey, although there's a make up palette with this name so it could struggle from an seo perspective.

Is it too sexy?

New suggestion- Hip hip honey

Honeycomb Clan
Nature's Nectar

@BeeKeeping you may not want this because of associations but "Speak to the Bees "

I don't think so. It's worked for Naked Wine.

You really do need to develop your customer personas first and understand how you are going to target them and what your route to market is before you settle on a name.

When you picture your ideal customer, who do you see and why are they buying your product? A mid 40-something woman in a market town looking for an unusual gift for her mother in law? A 30 something male in an affluent city who enjoys good coffee and other artisan products?

I know it's tempting to ask "But why wouldn't I want to sell to EVERYONE? !!" (the more customers the better right?) but honestly that is not how successful brands are built. The best brands know exactly who they want to buy their products or services and then ruthlessly zero in on them.

Ugly Honey may be off putting to a an older age conservative shopper, but will be spot on for a hip millennial. Coupled with interesting/unique packaging (I'm curious about the tube concept) that would immediately differentiate you from the existing honey subscriptions which seem to target the safe, National Trust kind of audience.

Bee Hived.

I don't like ugly honey.

Just honey

@thesunisastar Definitely more the hip millennial/gen Z. I think I'm targeting shoppers who have ethical values, want to support small scale producers but don't have the time or inclination to go to farmers markets. They like the convenience of a product that comes through the post regularly without any effort.

I do like the traditional of telling the bees (and I do this with my own bees)

Really don't like Ugly Honey, and would never be tempted by it.
Hive Mined Honey I would consider.

“Honey harvest should kick off around April so hoping to launch next spring/summer”

Read this and thought you’d decided on the name ‘Honey Harvest’ which isn’t a bad shout.

or maybe ‘Bees Harvest’ ?