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Full page (gross) Ann Summers adverts

287 replies

JustSayWhen · 27/07/2025 10:16

I've added a picture, though I don't know if it will be allowed. Ann Summers adverts have been popping up mid thread for a few days, mostly pictures of women in thongs and stockings from behind though also a model with crosses over her nips in some sheer thing. It's so embarrassing if I'm browsing MN in the queue for Pilates or at a coffee shop and someone looks over my shoulder and sees these tacky, porny images.

I thought ads were targeted but I have never visited the Ann Summers site in my life and never would - it's all nasty polyester, I feel itchy just seeing the adverts. I'm surprised ads featuring naked bums are ok on Mumsnet - it's really putting me off scrolling! Shouldn't they be blocked?

Full page (gross) Ann Summers adverts
OP posts:
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DoneitagainhaventI · 27/07/2025 10:19

Totally agree with you OP.
I wondered why I was getting these adverts too.
I find them really distasteful and inappropriate.

Borka · 27/07/2025 10:19

I've been getting theses too. I don't think it's targeted advertising because the triangle symbol doesn't appear.

StMarie4me · 27/07/2025 10:21

Why do women’s bodies offend you? Why are they ‘gross’?

Coffeeishot · 27/07/2025 10:22

I am also getting them it isn't targetted ive never looked at their website for anything. Maybe it i MN trying to get us to pay for premium !

Theunamedcat · 27/07/2025 10:23

Oooh I thought it was just me I was trying to figure out a way to have a word with DS (16) about googling things on our shared account but they don't show up on any other website 😂

Yeah, good job I'm forgetful he would have been mortified

JustSayWhen · 27/07/2025 10:23

Glad it's not just me! I really don't want women trussed up in cheap, nasty, supposedly sexy (actually the opposite!) lingerie all over a chat forum. It's really off-putting.

OP posts:
LegleEagle · 27/07/2025 10:23

MN actually signed up for a full Ann Summers campaign a few years ago complete with additional ads (including video ads) and MN surveys etc. So I suspect they have got back into bed with them, so to speak.

Quite brave of them to do so - I assume AS is paying them well - as the first time around there were lots of complaints. Eg: www.mumsnet.com/talk/site_stuff/4724854-ann-summers-adverts-please-make-them-fuck-off

IMissSparkling · 27/07/2025 10:24

Good God. Won't someone think of the Pilates queue?! 😂

Coffeeishot · 27/07/2025 10:24

StMarie4me · 27/07/2025 10:21

Why do women’s bodies offend you? Why are they ‘gross’?

Well it is sexy underwear the op is objecting to really not the women wearing it, i dont think we have to be bombarded with suspenders and peephole bras .

JustSayWhen · 27/07/2025 10:25

StMarie4me · 27/07/2025 10:21

Why do women’s bodies offend you? Why are they ‘gross’?

Women's bodies do not offend me. Tacky lingerie does! And I wouldn't like a page full of men's arses either. I'm gender-neutral on this.

OP posts:
DoneitagainhaventI · 27/07/2025 10:26

StMarie4me · 27/07/2025 10:21

Why do women’s bodies offend you? Why are they ‘gross’?

Wonen's bodies aren't gross.
Trussing them up in cheap and nasty underwear so they can fulfil male fantasies is though.
Women bodies presented as pieces of meat is offensive.

JustSayWhen · 27/07/2025 10:27

IMissSparkling · 27/07/2025 10:24

Good God. Won't someone think of the Pilates queue?! 😂

I know, but I was genuinely embarrassed! I didn't want people to think I was looking at women in thongs, it might make them uncomfortable. It definitely made me uncomfortable!

OP posts:
StrangledHowl · 27/07/2025 10:27

StMarie4me · 27/07/2025 10:21

Why do women’s bodies offend you? Why are they ‘gross’?

It’s not the bodies, it’s the fact they’re trussed up in underwear designed to be titillating to a putative male gaze. I mean, no woman dresses up in a sexy French maid costume to go to the office or meet her friends.

Cam1981 · 27/07/2025 10:28

StrangledHowl · 27/07/2025 10:27

It’s not the bodies, it’s the fact they’re trussed up in underwear designed to be titillating to a putative male gaze. I mean, no woman dresses up in a sexy French maid costume to go to the office or meet her friends.

So we are not allowed to dress sexy to turn men on. Or feel sexy for ourselves

Looploop · 27/07/2025 10:29

I thought it would be worse from your description! The butt one is a bit offensive. I’ve browsed normal M&S undies before and then got a lot of other bra firms in my feed but never worried about other people seeing that. Mainly because other people are not really looking at my feed at all! But, yes, it could be a bit awkward! Agree about itchy, uncomfortable etc.

DoneitagainhaventI · 27/07/2025 10:30

Cam1981 · 27/07/2025 10:28

So we are not allowed to dress sexy to turn men on. Or feel sexy for ourselves

I fail to see what is sexy about Anne Summers underwear.
All it does is make the wearer look ridiculous and desperate.

StrangledHowl · 27/07/2025 10:31

Cam1981 · 27/07/2025 10:28

So we are not allowed to dress sexy to turn men on. Or feel sexy for ourselves

No one is preventing you from doing so. But if ‘feeling sexy for yourself’ involves nylon pants and an expression that suggest constipation, maybe think about why that might constitute ‘sexy for yourself’?

needtostopnamechanging · 27/07/2025 10:31

Feeling sexy , being attractive to men and having self respect are not mutually exclusive

JustSayWhen · 27/07/2025 10:32

Cam1981 · 27/07/2025 10:28

So we are not allowed to dress sexy to turn men on. Or feel sexy for ourselves

Sure, go ahead. If you think Ann Summers outfits are sexy, that's your prerogative. If any woman wants to wear a thong and sheer bra, she can go right ahead. But I don't want to see pictures of it when I'm scrolling through Mumsnet in a busy train carriage anymore. I'm not objecting to sex, people finding things sexy, anyone wearing any lingerie they like. All of that is fine. But giant photos of it expanding to fill my screen when I'm reading a thread about the famine in Gaza doesn't feel great.

OP posts:
Looploop · 27/07/2025 10:33

Even mums do buy sexy undies from time to time… it’s how we become mums. But maybe it’s not really mainstream enough for the site.

Riverswims · 27/07/2025 10:33

StMarie4me · 27/07/2025 10:21

Why do women’s bodies offend you? Why are they ‘gross’?

It’s more the fake tan, gaffer tape and flammable materials I’d imagine 😳

JustSayWhen · 27/07/2025 10:34

Looploop · 27/07/2025 10:29

I thought it would be worse from your description! The butt one is a bit offensive. I’ve browsed normal M&S undies before and then got a lot of other bra firms in my feed but never worried about other people seeing that. Mainly because other people are not really looking at my feed at all! But, yes, it could be a bit awkward! Agree about itchy, uncomfortable etc.

I don't mind when M&S or Elomi ads come up, or bikini ads from Bravissimo or something. They don't look so porny as the AS ones, they're clearly just underwear/swimwear ads. I don't care about my kids spotting those, but I don't want them to see the Ann Summers pictures - the tone is just different.

OP posts:
StrangledHowl · 27/07/2025 10:36

DoneitagainhaventI · 27/07/2025 10:30

I fail to see what is sexy about Anne Summers underwear.
All it does is make the wearer look ridiculous and desperate.

There’s a branch of Ann Summers just opposite the entrance to a market near where we live, where I used to get hot chocolate with my then seven year old after he’d just changed schools. The window display used to fascinate him. He was too young to grasp that a big poster of five women of different body types and ethnicities in pants and bras with their hair blowing back was supposed to be ‘sexy”, he just thought they looked ‘as if they didn’t feel well’. He had a point — if you remove the knowledge that those expressions are supposed to code as ‘sexy come hither’ faces, they look constipated, as if they’re feeling a big emotion but aren’t sure what is is, or as if they might have left the oven on.

Looploop · 27/07/2025 10:37

FWIW I’ve not been getting them! So maybe it’s something about your profile? Even though I have browsed M&S and Bravissimo etc and I do wear underwear!

DoneitagainhaventI · 27/07/2025 10:37

Looploop · 27/07/2025 10:33

Even mums do buy sexy undies from time to time… it’s how we become mums. But maybe it’s not really mainstream enough for the site.

Don't wear sexy underwear so no man will want to have sex with you. And so you can't be come pregnant?
You have obviously discovered a new form of contraception.