1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
Good toasted sized slices, didn't like the flavour.
2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
Disappointed that it wasn't regular cinamony fruit bread
3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
Yes- we don't eat enough whole grain, so knowing this would make me likely to buy it.
4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I would, but only if they came in a non tangy flavout- is it the mixed fruit?
5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
As an alternative to plain white bread, yes.