NOW CLOSED Kingsmill Fruit & Fibre bread - tester review thread

[KatieBMumsnet]

This thread is for the 250 Mumsnetters who have been trying out the new Fruit & Fibre bread from Kingsmill.

If you are a tester please add your feedback to this thread by answering the questions below, as well as any other comments you may have. Everyone who adds their feedback will be entered into a prize draw where one winner will receive a £250 Debenhams voucher.

1. What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

2. How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

3. Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

4. Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

5. Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Thanks and good luck with the prize draw.

MNHQ

1. What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Packaging was fine, opened the bag and it smelt a little sickly sweet. Tasted ok but neither really bread or cake so not sure its for us.

2. How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Daughter didn't like it but she wasn't able to say why.

3. Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

not really as I'm quite happy to eat normal wholegrain products.

4. Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Maybe occasionally as something different but certainly not as "bread". It was far too sweet for a bread, but wasn't quite nice enough to be cake/teacake!

5. Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Probably not.

1. What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked the small size (it won't get chance to go off).

Was disappointed with the lack of fruit.

Toasted well.
Didn't seem to have a very long shelf life, felt quite dry quite quickly.

2. How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
   My DS (23mo) seemed to enjoy it, both buttered cold and toasted.

3. Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
   Yes, I am always looking at ways to improve my DS' diet and if I can get some fibre into him in a 'snack' format then I would be likely to buy it again.

4. Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
   Yes, if compared to teacakes/malt loaf/brioche etc it has less sugar/more fibre etc then I would definately consider buying it.
   I wasn't aware Kingsmill made other products, but I would consider these if they could be a healthy snack item.

5. Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
   It depends on what they were looking for. I don't think I would recommend it as a particularly 'tasty' snack, but good as an alternative to other sweet items.

1. What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

The bread is lovely, especially when toasted and with some jam. Not sure I would have it untoasted. Good amount of fruit - not too much, not too little.

2. How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

They all liked it really - my 2-year old daughter loves raisin and liked the idea that they are part of the toast.

3. Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Hm, I am always a bit critical with such statements and I don't believe in these food guidelines. As long as my little one is having a good mixed diet, I am happy. So no, the statement would not make a difference to me.

4. Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes, I would consider buying it again. It is a nice alternative to plain toast. Yes, muffins and bagels sounds good to me. Are they available already?

5. Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, I would recommend it. Again, we all enjoyed it and it is different to other toasts available.

1. What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Impression of the packaging was fine but as soon as I opened the packet was put off by the horrible smell. DH says that it smelt fine but my seven year old didn't like the smell either. I was also disappointed with the amount of fruit in it. There was less than I expected at it seemed to be unevenly distributed with some slices much fruitier than others. I liked that it was ready sliced.

2. How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DS (nearly 2 and fussy) picked out and ate the fruit but left the bread. DD said she didn't like the smell but ate it although less enthusiastically than I expected as she normally likes fruity bread/ buns etc.

3. Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

No, it wouldn't make me more likely to buy. I think my children get a good amount of wholegrain in their diet anyway.

4. Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Don't think that I would buy it again as they are other things that my children and family prefer to eat. However I didn't know that Kingsmill do muffins and bagels. We eat a lot of bagels in this house! As a result of this trial I will look out for, and try the Kingsmill bagels.

5. Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

No, don't think I would recommend it as there was nothing that really stood out for me and whilst I thought it was ok I wouldn't describe it as delicious.

1. Overall impression- not sure I understand whether this product is trying to be a 'healthy treat' like a fruit loaf or as a daily alternative to normal bread. It was a lot less fruity than I expected. It was not very nice if not toasted, and quite nice toasted with margarine.
2. Both children (5 and 2) enjoyed it but when offered a choice the next day preferred to have whole meal toast and marmalade. They liked it as an afternoon snack.
3. I'm happy that my children get wholegrains from whole meal bread already, this statement wouldn't convince me this product is better.
4. Unlikely to buy it unless on special offer. We make our own bread so have gone off the taste of shop bought bread. This would be a convenient snack for children but I think I would be better giving them regular toast. If I want a fruit loaf I would buy one with more fruit and spices in. I wouldn't buy muffins or bagels as I am looking to snack less not more.
5. I doubt it as it did not stand out as a delicious product- it was ok but that's all.

1. What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Overall, I really liked it - it has a lovely, sweet taste but without the sticky glaze fruit bread often has.

2. How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Toddler DS absolutely loves it and I like that it's a sweet treat I can give him that isn't overly sweet.

3. Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I feel like the healthy wholegrain message in general is under a bit of doubt at the moment with the rising popularity of low-carb diets so I'm not necessarily swayed towards making sure my son has a lot of wholegrains - neither am I interested in putting him on a low-carb diet! It's important to me to give him a balanced and varied diet without too much of any one thing so this message wouldn't particularly persuade me to buy the product. As a breakfast product, I'd rather give it to him than sugary cereals as I think it would be more filling and better for him, but I actually treated the samples more as a tea-time treat alternative to cake/biscuits/sweets etc.

4. Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would buy it as I think it's really handy to stick a loaf in the freezer and take out a slice or two to toast for an afternoon treat as a substitute for cake.

5. Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I would certainly recommend it as a treat and I think it's great for coming in from the park on a brisk autumn afternoon and having toasted with butter and a cup of tea (for me - maybe a cup of milk for DS!). The loaves are a nice size and freeze well.

Having had the oportunity to test this further, I don't think I'd buy it, however it does make a fab bread and butter pudding.

1. What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

• I was impressed with the amount of fruit in the bread and that the slice was a nice size.

2. How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

• Both DC love the bread, my 4 year old especially, he is constantly asking for it now.

3. Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

• No, I don't tend to take much notice of these sorts of claims.

4. Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

• Definately, my 4 year old will make sure of this.

5. Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

• Yes

1. What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I thought the packaging looked great, family were keen to try it based on the description and the packaging

2. How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Im amazed but my kids, who eat anything, dont like it! My oldest (4) couldnt get to grips with the breadiness with fruit in it and my youngest (1) was just not keen and after one taste it went on the floor. We tried it toasted and straight from the packet and buttered and it just was not a hit. Others have mentioned the product being half way between bread and fruit loaf and I think this may be the problem, it is not bread because it has fruit in it and it is not fruit loaf because it is bread!

3. Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

No I dont think so, our kids are not lacking in whole grain

4. Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

No, particularly because my kids are not fans. We do buy Kingsmill bread and muffins for weekends but are not keen on bagels in general.

5. Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not It has done already and Ive offered family a taste and they liked it toasted (but preferred the texture of traditional fruit loaf).

1. What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I thought it was lovely, tasted nice, eye-catching packaging. The only thing I disliked was the size of the loaf (i'd have liked it to be bigger!).

2. How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DD said it was 'ok' but was picking out the bits of apple as she didnt like them! She said it tasted just like jam on bread and was quite happy to have a couple of slices for breakfast before leaving for school. She doesnt usually eat breakfast so I was pleased with this!

3. Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes I think it would. If I could get DD to eat it every morning before school I'm sure it would do her the world of good.

4. Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes, I would definitely buy this. I'd try the muffins and bagels aswell, if they're as nice as the bread then they will certainly go down well!

5. Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes I would, it is a really lovely product. Good for you and tastes gorgeous, which is a rareity IMO!

Sorry, can't seem to copy & paste the questions so just going to put the answers:

1. Good, though was expecting a bigger loaf and for it to be more like a loaf of bread that just happened to have fruit & fibre in it. It seems more like a snack eg. a malt loaf type product. I thought we could use it as normal bread but it's an extra really & I'd still have to buy a normal loaf too as it wouldn't suit sandwiches! It has stayed very fresh and soft though which is a plus.

2. DS loved it, on its own or with butter. DD not keen at all strangely as she has a sweet tooth, really not sure why. The crusts are very nice too, DS wouldn't usually touch a crust.

3. Not necessarily as lots of food items, particularly breakfast items, state that now.

4. It would all depend on the price as I do see it as an extra and am not totally convinced by giving sweet things for breakfast. I'd still feel the kids should be eating "normal" cereal and that this would be something extra to give as a snack after school. Would definitely buy it again but probably wouldn't have it in the cupboard all the time. May well try the other products too, again if they are not overpriced.

5. Yes, would say it's very tasty and seems to have lots of good ingredients in it.

Thank you.

1. What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
   It looked and smelt delicious and though I had expected more raisins/fruit per slice it tasted really good. Although other posters have said it's very small it was a perfect size for us, we froze the 2nd loaf and are using is straight from the freezer.

2. How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
   DD liked it untoasted with dairy free marg for breakfast and said she enjoyed it. She liked the fruit.

3. Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
   Possibly. DD won't eat brown/wholemeal bread but ate this very happily as it ooked like what she's used to.

4. Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
   I might buy it as a treat or to make a change. Possibly try the bagels but not muffins as I doubt they'd be egg/dairy free.

5. Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
   I'd probably say I'd had it and it was very nice!

1. What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I thought the fruit that it contained was much more interesting than other brands. I didn't like the fruit juice. I thought the bread was quite sweet, and I didn't like the fact that it tasted a bit like fruit juice. I thought that there could be more fruit in the bread. I'd rather have the bread bulked out by raisons than the taste manufactured by the adding of juice. I liked the fact that it contained wholemeal. It was a lot drier than other fruit breads and I think that's because it didn't contain enough fruit.

2. How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My DS is quite young (17 months) so he can't tell me in words how he felt! But he ate some of the fruit bread. I got the impression that he didn't love it though. He wolves down the Starbucks fruit bread and he mainly picked the fruit out of this bread.

3. Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

No, my DS gets plenty of fruit and plenty of fibre and I find it annoying that food products promote percentages of recommended intake. I don't eat food by looking at what percentage of a particular type of food, I just get a feel for what is healthy and what is not. In fact, when brands feel the need to point out the % of goodness I generally think that it's a bad product that a marketer is trying to spin into a healthy one, but perhaps I'm just a bit cynical! My FIL, however, was here when the bread arrived and the first thing he said was "I like the sound of fruit and fibre bread' and he liked the daily wholegrain message so it clearly resonates with some people.

4. Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I might buy it if it was on offer but it's probably not the kind of product that I'm going to go out of my way to buy. If the fruit content was upped and the weird fruit juice taste taken out then I would be tempted to try other products.

5. Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not? Well I offered it to a friend that was staying and he really liked it but I would not recommend this product at the moment. I don't generally recommend food products anyway unless they are absolutely amazing and I just thought that this fruit bread was okay.

1. What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

It was smaller than I thought it would be. Not necessarily a bad thing though.

The packaging was a bit 'meh' to me. It wouldn't grab my attention in the shop and make me wonder what it was. Confused over the name a little. Well not confused in that it describes what it is very well but does Kellogg's not make fruit and fibre anymore?

Does it not have a long shelf life? Date of letter with product was 25th sept. I received it on 27th and it was use by 29th. Didn't feel very fresh by the day after I got it.

The quantity of fruit also disappointed me. I didn't expect it to be packed with fruit but I did think there would be a bit more.

Not so happy on reading the ingredient list either. 'blueberry flavoured fruit pieces'? Really?

2. How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

They were both very excited to try it. They had it as bread and toasted. One loved it. One didn't. The one that likes it though loves soreen so maybe that had something to do with it. Actually the product reminded her of it and it's that that I've been asked to get next on the shopping trip. The baby also tried it. He ate it. So I guess that's 2 out of 3 that like it.

3. Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Nope, sorry. Like a few others these sorts of claims don't make me want to go and buy the products. if I was worried there are easy ways to get whole wheat in that probably cost less than this product.

4. Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I wasn't the biggest fan either and as it wasn't a total hit with all the kids it's very unlikely I'd buy it or anything else in the range.

5. Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I may mention it when talking about doing the product test and let them decide if they want to try it, but no wouldn't recommend.

1. Overall, I liked it. Slice about the right size for toasting and a snack, good amount of fruit. Some spice would be a good addition. Doesn't work untoasted though.
2. DD (2.7) loved it - but she's not particularly fussy and loves anything based on bread or fruit! She said she'd like more apple in it.
3. The whole grain message might make me add it to our list of treats alongside tea cakes or malt bread as otherwise I might have assumed it had no healthy features at all. I haven't looked yet at how much added sugar there is which might put me off.
4. I might buy it again occasionally as a treat / snack option for DD. It's too sweet for me for breakfast. I didn't know about the fruit and fibre range of muffins / bagels etc - I wil look into these as my Dd can't eat many bagel brand ranges.
5. I don't think I'd go out of my way to recommend it - only because I can't think of how it would come up in conversation!

Not a very positive response in our house I'm afraid!

I thought it smelt quite odd when I took the slices out of the bag, also there didn't look to be much fruit in each slice either?

I tried it toasted and didn't like the texture of the bread at all. Now I have to be honest here and say I don't really like dried fruit but I do occasionally enjoy a toasted teacake but this texture was completely different and I really didn't enjoy it...

DD tried a slice, she usually enjoys toasted tea loaf and current buns etc. she only ate half a slice of this and refused to eat anymore saying it tasted funny?!?!

DH also had some. His response was it was ok, not enough fruit in it and not as nice as Starbucks tea bread for example!

So, in short we wouldn't buy it if we saw it in the shop.... In fact the second loaf is in he freezer and will probably be there until I have visitors I can feed it to!

Thanks for letting us try it though.

1. What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked the concept of a healthier alternative to plain toast for breakfast. I also liked the fact that it contained fruit and fibre and thought it would make a good snack for my 2yo DD. However, when it arrived, I have to say that I was a bit disapointed. I imagined it to be a bit more rustic and, like other posters, expected it to contain some sort of spice like cinnamon so that it would smell like a toasted tea cake or the other fruit breads that I have tried before. I usually have brown bread and think it would have been a bit nicer if it was more like the granary or seeded breads that are available, but with fruit in as an extra. It seemed quite processed and not particularly soft or grainy. I also really quite disliked the smell as it smelt like it was full of those fake/flavoured fruit pieces you get in little bags for lunchboxes. Conjures up images of lots of sugar etc.

2. How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My DD had a couple of bites one morning for breakfast but left the majority. When I asked her why she didn't like it, she answered "Because it's stinky!" Perhaps the smell put her off too!

3. Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

If I hadn't already tried it, it might've done.

4. Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

No. Mainly because it comes across as one of things that is a nice idea, but when you look closer at the ingredients list etc, it's not actually that good for you and it doesn't actually taste very nice.

I would have a look at the other products in the range and would guess that we might like the bagels, but I would want to be looking at the ingredients list compared to other brands.

5. Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

No, purely because I didn't like it myself and nor did my DD. I also think that there are other fruit loaves on the market that are nicer so if I was to recommend anything, it would be one of the others.

Shame it wasn't a hit in our house, but thank you for letting us try it. It is obviously liked by some of the other testers so there must be a market for it! Because two loaves were sent out, I gave one to my neighbour and her children to try. Will report back with her feedback when I have it.

1. good overall impression. liked the packaging. the bread was nice and moist and tasty.
2. my ds also liked it he loves tea cakes and fruit buns etc.
3. no not really i would have it as a more healthy snack.
4. yes i would buy it again and might try the other products but i prefer the sound of the bread. 5)yes i would recommend it as its a lovely snack very tasty. yum thanks for the trial

1. What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked the size, my 2 boys don't eat lots and they were just right for them. I could have 2 or 3!
I wasn't keen on the smell, it was a bit synthetic and the texture was a bit dry if I'm honest, but we had it toasted so it was fine. I thought it tasted nice and a bit bananary!

2. How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

They loved it and kept asking for more!

3. Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

That's good, I didn't realise that, not sure it would make me more inclined to buy it as they have plenty wholegrain anyway.

4. Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes, I would buy it again. I buy other Kingsmill products already, bread, crumpets and pancakes.

5. Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes I would, as we often shop together.
Thank you for my free bread! I never won anything before :)

Thank you for letting me try the bread. In response to the questions:

Q1:
The overall impression of the bread was good, though both myself and my DH felt that there would be more fruit, and that calling it fruit and fibre bread was misleading. It made us think of a fruit tea loaf more than a lightly fruited bread.

Q2, I did give a small piece of toast to my son- which he ate. As he is 8 months old he was unable to give a response. I would be reluctant to give a lot to such a small child because of the salt quantity (pfb, sorry!)
Q3: I like the idea of extra wholegrain but would need to measure this against starting the day with a more nutritionally balanced breakfast. My DH and I have enjoyed it as a breakfast item.

4. I would consider buying the bread, and especially if it was on offer. Not to replace bread per se, but as an additional treat. I may consider other items in the range depending on the price.
5. I don't have many bread based conversations but if they did arise I would recommend the bread.

1. What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Really loved it, especially toasted with butter. Would have preferred normal size slices rather than small ones. Slightly toughish which made me think it was stale but it wasn't when I tasted it.

2. How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DS age 12 didn't like it but he does not like dried fruit or spices so I don't think you had any chance with him.

3. Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Would make me more likely to try it as its a tasty way of getting adequate fibre

4. Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would buy again as I loved it. Would try bagels - think they would be great as thicker. Not too sure about muffins.

5. Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I would recommend as delicious

1. What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I didn't dislike anything about it although the bag is very similar to the 50/50 bag so could, maybe, cause some confusion

2. How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

They both liked it, with butter on

3. Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I don't feel that this would influence me as a consumer

4. Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes I will buy it and would buy other products from the range

5. Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, its makes a change from regular toast for breakfast

1. What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

We liked the small size of the slices. The blueberry smell was utterly overpowering though. It didn't contain candied peel, which my lot hate with a passion, so that worked in it's favour.

It was handy, in that it was something the children could throw into the toaster, and prepare for themselves, with a bit more too it than plain bread.

2. How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

The overpowering blueberry smell put two of the children off trying it at all. One of the others liked it toasted, cut into fingers, and dipped in yoghurt .

3. Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

It would make me more likely to buy it. I do worry about the childrens fibre intake, and of the ones who liked the bread, getting them to eat two slices would make me feel that we were getting somewhere.

4. Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I'm not sure what the rest of the range is like, but we will probably try something without blueberries.

5. Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I have known nicer fruit breads, but it is a convienient brekfast food, and probably no better or worse than many breakfast cereals. It is very handy for eating on the go.

1 I was excited to receive the bread and thought that the packaging looked similar to other bread products that I have bought or seen on the shelves before. I liked the 400g size of bread, and thought that it was a useful size for a family of 3. I liked that it had fruit in the bread. I liked the thickness of the slices, not too thick and not too thin.

2. my 3 year old son liked the bread with butter on it and liked it toasted a couple of times. I also gave it to him in his packed lunch with cheese on the side. He seemed to enjoy it, but asked the next day for ordinary sandwiches.

3. it seems like an alternative option, and certainly a change to ordinary sliced bread products. I think that I would only specifically buy the product if I was not at home and not in control of the family diet, and felt that we had eaten or going to be eating unhealthy foods.

4. I have enjoyed the slices that I have eaten. However, we have only eaten one of the loaves. I keep in thinking that it would be lovely as a bread and butter pudding, but I have not had a chance to make it yet. I think I would buy if it was on offer and I was travelling over breakfast time to feed the family with in the car as an alternative breakfast during the journey. Or I can see that it would be useful whilst camping as breakfast. Sunday tea time would be another useful time for this bread to be used.

5. If it came up in conversation, then I would recommend the product. I think it makes a nice change to other sliced bread products.