Q1 What was your overall impression of the product? Did you enjoy eating them or not? If so, why? If not, why not?
I like the packaging. The colours and illustrations make them seem a bit more upmarket, like a proper treat of posh crisps. I also think the thickness of the foil adds to this. Some of the colours are too similar though. The pale pastels are definitely going to appeal more to a female market.
The lightly sea salted flavour taste very much like tortillas, perhaps a little too plain for me.
The sweet chilli was warm in my mouth but not too spicy.
Overall they were all quite pleasant, certainly different to the usual crisp alternatives. Though not so virtuous as they might come across, they only shave off 10 or so calories from the usual walkers crisps bags, though they do contain almost twice the fibre.
Q2 How would you describe Sunbites to a friend who didn't know what they were?
Healthier crisp shaped like a cracker and a bit like a thinner tortilla chip or dorito. Really tasty, more grown up flavours. A nice alternative.
Q3 Which flavour did you like the most? Are there any other flavours you'd like to see in the range?
I definitely enjoyed the Sour Cream, the Cheddar and the Onion and Rosemary flavours, picking a flavour would be difficult. I would have like a stronger sense of the rosemary flavouring, and the cheddar flavouring felt a bit powdery, so probably the sour cream were my favourites. They were all very nice though.
Q4 Thinking about Sunbites in comparison to other snacks, can you think of one feature which makes Sunbites different? If so, what is it?
It's still like a crisp, rather than a cracker or a rice cake or a maize snack, so thin and crunchy. It comes across as a more wholesome snack, with the 30% less fat/wholegrain/oven roasted tag lines. Shape is different too, they are square and ruffled, my youngest DD doesn't eat Walkers crisps usually because she finds them too sharp in her mouth, this certainly wouldn't be a problem here.
Q5 If it came up in conversation, do you think you'd recommend Sunbites to your friends? If so, why? If not, why not?
Yes, I think I would. I like some of the flavour ideas, specifically the rosemary ones. I'd like to see some more like that. Maybe a tomato based flavouring with a nice herbal taste.