Archie's Army (previously Spread the Purple Wave) - a private Facebook group (originally public but locked down now to only existing members).
A ghoulish group of likeminded people who advocate things like feeding him Nutella, who photoshop photos of him with motivational quotes and who have wound his family up to thinking he is going to wake up tomorrow and start doing backflips.
There's also a large number of silent members, many of who are against what the family are doing and saying.
Anyone who speaks up against the current carry on, gets swiftly banned, abused by messenger, and members get told not to read the court documents, just to listen to what the mother says.