AIBU to find HelloFresh's Pride post grim?

[OrientalBay]

Really Hello Fresh? Jumping on the Pride bandwagon and promoting your high fibre offering to gay men? Utterly grim.

Young children won't understand it.

Hello Fresh are a shut company with dubious ethics. The fact that they have resorted to send people round knocking on doors to flog their dreadful service should give an indication of how terrible they are!

That should say shit company. Stupid puritanical autocorrect

Well like it or not, this very post is adding to their campaign and exactly what they wanted.

It's marketing. Say something controversial. Get people moaning about it. And BINGO! More free publicity!!

It says "Hello Fresh" in the title which has now been read by 1000s of people.

Worth a read…..

https://spectator.com/article/the-tyranny-of-pride-is-coming-to-an-end/

I like pride, I like gay relationships. I did ew at the thought of eating high fibre to prepare for lots of anal sex if I understood that right.

It's just not necessary. And it's a bit weird to suggest that's all that pride is about, rather than the true loving and committed relationships I think of with the event.

I was put off by the spelling.

It’s FIBRE.

Pride is now about sex, not sexuality or sexual orientation.

Maybe although it doesn’t always work.

I can’t get offended by that, it’s quite funny. It’s nice to see LGBTQ+ matters being talked about openly, even if it is in a silly way.

Are people really that offended by the concept of gay sex in 2026?

Hahaha!
That's brilliant!
And it's worked hasn't it!
Because you've started a thread about it, got other people looking at it and talking about it....
You've done Hello Fresh a big favour!

And associated it with poo, not the best for a food brand.

It’s funny

I mean it took the explanation of someone for me to understand 🤣 I thought they meant like eating up loads to build up your energy for lots of sex.
so if it's gone over my head, I'm not really worried about any undue influence on the young, I wouldn't pay much attention as it's not aimed at me and I think, know your market.

Putrid.

Only in British English…

But I don’t really want to think about shitting or shagging when thinking about what I’m going to have for tea this week - so it is off putting.

if your young children understand that advert, you are the problem not Hello Fresh, regardless of people's views on the advert. do you really think your child will be like "hey Mommy, do we have to cancel our Hello Fresh delivery cos you and Daddy aren't getting ready for a month of anal sex?" or "oh Mommy, let's order Uncle Steve and Uncle Bobby a Hello Fresh box for Pride, they do like to clear out their bowels before Pride Month!". seriously, What's going on in your house??

in tbeu unlikely event a young child reads the post and asks what they're prepping for "there's lots of parades for Pride Month so it's to help build up their energy".

It made me laugh.
i don’t find it massively offensive, but I’m also not gay, so would be happy to be educated should the gay community find it to be.

i’ve used hello fresh on and off a couple of times, never had any issues with quality, and not at all concerned with the meat being halal.

😂 what a stupid post from them. Even my gay friends found it fucking stupid 😂

It's the US Instagram account which explains the "fiber" spelling. There's a separate UK account.

I must say, I can't get excited about this. I would never have seen the post if it wasn't for this thread, and I didn't understand what it meant until someone explained. 🤷‍♀️

Yes, but that headspace, in my case, has been used to change HF from a "maybe try in future, compare with Gousto" to a "poo emoji" in my brain....

I don't like the veiled reference to needing a high fibre diet for anal sex.

And I think they've made a big mistake linking a food company in people's minds with that activity and with exposing body parts to faeces. The subliminal message isn't a good one. It reminds me a bit of the Gillette marketing catastrophe.

Looool. Young children won't understand it. But I don't want to awkwardly swerve the truth when my 7 year old reads it and asks what it means. It's just not content that needs to be put in front of them

i mean, it’s quite encouraged though.
I’m neither gay, nor a man, nor interested in having anal sex myself, and I know that prep in that way is most defo a thing.
people do watch what they eat and they do like to know that their bowel has been emptied recently.
high fibre would certainly help.

His remark was that the jewellery he sold was rubbish.
They subsequently went bust!