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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

AIBU to find HelloFresh's Pride post grim?

281 replies

OrientalBay · 07/06/2026 22:36

Really Hello Fresh? Jumping on the Pride bandwagon and promoting your high fibre offering to gay men? Utterly grim.

OP posts:
WetBandits · 07/06/2026 22:38

I hadn’t seen this so I looked it up. Fantastic marketing, 10/10 from me. What don’t you like about it?

ClaudiaCasswell · 07/06/2026 22:39

YANBU - it is truly disgusting.

FelicityBeedle · 07/06/2026 22:43

Hilarious and relevant to pride, I don’t see the issue

whatcanthematterbe81 · 07/06/2026 22:43

You need to provide info if you’re gonna moan about something. Don’t make us look it up

Thirteenblackcats · 07/06/2026 22:52

Agree, grim.

Plus that first line, “we know eating might not be a priority this month” not so great for people struggling with ED

randomchap · 07/06/2026 22:53

At least link to the thing you're complaining about. So lazy

Cooshawn · 07/06/2026 22:56

I thought it was hilarious.

But I choose not to overthink humour, and I'm not out looking for things to be offended by.

Changingplace · 07/06/2026 22:57

randomchap · 07/06/2026 22:53

At least link to the thing you're complaining about. So lazy

Exactly, no idea where or when this has been posted and OP is weirdly either expecting everyone to go off looking or assuming we’ve all seen what on earth they’re talking about?

AplineDaisies · 07/06/2026 22:59

Nah, not going to look it up.
Post it here if you want us to have an opinion

Zov · 07/06/2026 23:01

What on earth are you talking about @OrientalBay

At least post a link so we know!

msmolli · 07/06/2026 23:02

They are discussing how their high fibre food is going to give you a big shit so that you can be bummed. Isn't that pleasant. The world is going to hell in a handcart.

Blimms · 07/06/2026 23:05

Hello Freshs SM post says:

“We know eating isn't always a top priority this month.
We respect that.
But for those of you who are... prepping... we have an extensive lineup of high-fiber recipes available.
Happy Pride”

It’s a reference to emptying the bowels in preparation for anal sex

AIBU to find HelloFresh's Pride post grim?
Hoardasurass · 07/06/2026 23:06

Screenshot of the post

AIBU to find HelloFresh's Pride post grim?
Lentilcakes · 07/06/2026 23:06

Omg!!! That’s a bit below the belt (if you pardon the pun!).

Anyahyacinth · 07/06/2026 23:15

Who cares? If it doesnt apply to you? Or you want high fibre for a health reason jump in.

Seriously only a mind wanting to be outraged or clutch pearls would latch on to that

ClayPotaLot · 07/06/2026 23:16

I think that’s brilliant.

I wish companies would give as much oxygen to the women for whom Pride should be a celebration instead of it always being about the men. But that doesn’t mean it’s not a funny post.

Zov · 07/06/2026 23:21

Well, if they are talking about having anal sex, that's stupid anyway. You don't have to empty your bowel to have anal sex.

Daft. 🙄

LasersInTheJungle · 07/06/2026 23:25

Regardless of Pride, if you're promoting food I really don't want you to make me think of shit. Funnily enough it's a tad off-putting.

Ah well, if your product can't sell itself, trying desperately to "go viral" is probably not a bad way of getting clicks

rivalsbinge · 07/06/2026 23:25

I’d give them a massive swerve without even reading post that all of the meat they provide is halal so religiously slaughtered, for anyone using the food delivery brands gusto etc they all use RS meats. 🤮

takealettermsjones · 07/06/2026 23:27

Weird. It doesn't make sense anyway... Why wouldn't eating be a priority any more just because it's Pride month?

Darlia96 · 07/06/2026 23:30

If that's real it's pretty awful tbh
Im not prudish, I'm not homophobic, I'm just disgusted by an unfunny joke.
And when young children see the ad?

LasersInTheJungle · 07/06/2026 23:32

takealettermsjones · 07/06/2026 23:27

Weird. It doesn't make sense anyway... Why wouldn't eating be a priority any more just because it's Pride month?

Also their whole selling point is that it's food that's quick and easy to make when you're busy, so even if you were just having sex 18 hours a day because it's June, isn't that where Hello Fresh should shine on its supposed merits?

ScrollingLeaves · 07/06/2026 23:34

Repulsive.
How would you ever see a Hello Fresh box again without thinking of this too?

Pride just pushes and pushes.

ScrollingLeaves · 07/06/2026 23:39

Anyahyacinth · 07/06/2026 23:15

Who cares? If it doesnt apply to you? Or you want high fibre for a health reason jump in.

Seriously only a mind wanting to be outraged or clutch pearls would latch on to that

Not resorting to the cliche ‘clutch pearls’ would be great.

ChloeCannotCanCan · 07/06/2026 23:40

Awful - why the fuck is that necessary to plaster over SM?

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