AIBU to find HelloFresh's Pride post grim?

[OrientalBay]

Really Hello Fresh? Jumping on the Pride bandwagon and promoting your high fibre offering to gay men? Utterly grim.

Do you think young children will understand the joke?

It’s kind of crude, but the idea of advertising high-fiber food to gay men isn’t a bad one. It might have been better to just mention the high-fiber meals without being so explicit.

No, I think they might ask what the punchline means.

My 7 year old needs to know what everything he reads means.

It's just unnecessary.

Lighten up

As an ad it’s probably done what the creator intended!

HelloFresh food had got a bit manky anyway. Now everytimreI see it I just think shit...it looks desperate

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I shit you not.

It's a bit gross. It's not great marketing as I would think making people associate your food with that is doing to lose you far more customers than it gains. It's not what you really want to be thinking about when you're having dinner!

I think it is quite crass. I thought these days Pride was meant to be a celebration of being able to not have to hide who you are and who you love, and this ad makes it sound like it’s just one big shagathon, which I’m sure is not the message the organisers want to promote.

😮OMG! 😂

That’s grim, I don’t want to think about anyone shagging when I’m deciding what to have for dinner!

They can’t even spell fibre correctly.

😂

It’s almost like they deliberately said something edgy so it would be sent round social media and discussed on internet forums, or something.

Their customers are people who are too knackered to go to Sainsbury’s and buy ingredients for a meal, let alone sex that requires any sort of prepping.

Very odd.

Exactly. It's bad enough that now I will associate their food with defecation, excrement and taking it up the arse, but the fuckers cannnot even be bothered to spell fibre correctly to a U.K. audience. You can take your fiber HelloFresh and stick it up your own arse because none of your shitty meals are going anywhere near mine.

I get hello fresh (reluctantly as I’m overwhelmed and producing meals for big hungry family a pain).

This ad is just really weird. I’d have thought that they’d have celebrated pride with some colourful veg. Not sex references and weird statements about eating.

Gross. Not at all what I want to associate with food. To be fair, I was never going to be their customer anyway, but this certainly doesn't make me want to sign up.

Yes some rainbow coloured vegetables would have been much better!

Are they suggesting that gay men are all starving themselves during pride month for some reason? That's...a little odd.

And no one needs to be made to think of anal sex and shitting when they're buying food. It's crass and quite literally distasteful, and also catering to a very tiny demographic, some of whom might be offended by it rather than amused.

I don’t even understand the joke and I’m 50.

It’s not “to a UK audience” - it’s a German company posting in English on its own Instagram account. It’s not geared toward any particular nationality.

We tried using hello fresh twice and both times the food was off/rotten. Their customer service was atrocious. With that and now them talking about shitting for anal sex, I’m glad I don’t use this company.

My friends have had rotten food off them too.

The concept is that gay men are kind of slutty and care more about sex than diet.